What kind of parts and components companies favor foreign companies

At the 2004 Beijing International Automobile Exhibition, some of China's auto parts companies exhibited were favored by foreign companies: Some had reached cooperation agreements with foreign companies on the spot, and some had agreed with foreigners on the time and place for further negotiations. Foreign traders eagerly rushed to the favored parts and components companies to visit without waiting for the closing of the exhibition.

People can not help but ask: What kind of parts and components companies favor foreign companies?

With this question, the reporter interviewed several parts and components companies that were favored by foreign businessmen at the 2004 Beijing International Automobile Exhibition.

Foreign companies are interested in parts and components companies with special features

Because of the limited exhibition space, the 2004 Beijing International Automobile Exhibition Organizing Committee provided only half a booth for domestic parts and components companies that had reserved a booth, and let two such parts and components companies share a booth. Wuhu Shengli Brake Co., Ltd. is one of them.

“What is it called?” said Chen Feng, deputy manager of marketing company of Wuhu Shengli Brake Co., Ltd., who was very dissatisfied and strongly urged the exhibition organizing committee to place a point on the booth shared by them and another parts and components company during the exhibition. For two.

The exhibition organizing committee satisfies Chen Feng's request and has installed an siding in the middle of the booth shared by them and another parts and components company. In this way, the booth of Wuhu Shengli Brake Co., Ltd. became a narrow space with a width of 1.5 meters and a length of 3 meters, which was very special at the exhibition.

Some foreign companies went to the booth of Wuhu Shengli Brake Co., Ltd. to ask Chen Feng curiously, “How did your booth look like this?”

After listening to Chen Feng’s commentary, those curious foreigners found it very interesting. A customer representative from the United States couldn’t help but said, “You are a company that will spend money and it must be done well!”

Those foreign investors carefully looked at the car braking components, excellent supplier certificates and the sales network map of the mainframe factories all over the country that were displayed by Wuhu Shengli Brake Co., Ltd. and found that Wuhu Shengli Brake Co., Ltd. was All aspects were different, and Chen Feng was expressed on the spot with the desire to cooperate with Wuhu Shengli Brake Co., Ltd.

Foreign large customers prefer large-scale
Large foreign customers purchase auto parts. Starting from the saving of purchasing costs, they are particularly looking forward to finding a spare parts company that can meet the needs of its large number of purchases.

Zhang Minghua, an external manager of Yingli Group, said: “China has a vast territory and many auto parts companies are dotted, but there are not many parts and components companies with large production scale. Some foreign large customers come to China to purchase parts and components, and they often travel all over the east, west and south. It is very distressing to find a parts and components company that can meet its massive procurement needs."

Eagle Power Group Co., Ltd. is a one-stop enterprise that can design, manufacture and assemble diodes, rectifier bridges, regulators, ignition modules, generators, and starters. The products owned by the company include American, European, Japanese, and domestic companies. Kinds of models. Zhang Minghua told reporters: “We are able to adapt to the large-scale preferences of large foreign customers and have established close business relationships with many famous automobile manufacturers in the United States. At the 2004 Beijing International Automobile Exhibition, we and several new foreign companies The big customers talked well, and some even met it on the spot.”

Foreign companies especially like parts companies that do things seriously

Most of the automotive electric fuel pumps produced by Wenzhou Huarun Motor Co., Ltd. are sold to developed countries in Europe and America. At the 2004 Beijing International Automobile Exhibition, Wenzhou Huarun Motor Co., Ltd. has attracted a lot of attention from foreign investors.

The company’s marketing director, Li Wei, said: “The reason why foreign companies favor our company is because our company is a serious company.”

The reporter asked: "What are you doing in serious matters?"

Li Wei replied: “The main performances of our serious work are: persist in the concept of eternal pursuit of excellence for customers and customers; have the first-rate engineering and technical personnel in the country; production workers must have high school, secondary education or above, and must undergo rigorous training. Seriously established ISO9001: 2000 quality management system, ISO14001 environmental management system, strictly in accordance with the ISO/TS16949: 2002 automotive industry quality management system standards; development, production of automotive electric fuel pump technical indicators have reached developed countries in Europe and America The advanced level of similar products."

Many domestic parts and components companies do not earnestly improve their technical level. They only process some material-intensive parts and compete at a low level. Some even resort to falsification of foreign propaganda, and put some modern factories that companies do not have on the company’s information. And equipment pictures. In this regard, Li Yu is deeply worried: “Some parts companies consume raw materials in such a large amount. Should one day China’s relevant raw materials become exhausted, what should be done? Some parts and components companies will resort to falsification and once they allow some foreign investors to be deceived and buy badly. The products will affect the international image of China's auto parts companies, and will bring unexpected difficulties to the development of foreign markets by some outstanding parts and components companies in China.”

Li Wei stressed: "As long as the company strictly follows the national laws and regulations and international standards, it is not difficult for parts and components companies to open up foreign markets. If a parts and components company wants to truly open up foreign markets, it must follow the principle of doing things seriously."

Some foreign companies have a special liking for personalized parts products

The automotive rims produced by Yafandi Aluminum (Shanghai) Co., Ltd. are sold in large quantities to markets in Europe, America, Middle East and Southeast Asia. At the Beijing International Automobile Exhibition in 2004, Alpha Aluminium (Shanghai) Co., Ltd. was favored by many foreign companies.

Fan Jiabo, Market Specialist of Alfadi Aluminum (Shanghai) Co., Ltd., said: “Some foreign companies have a special liking for personalized parts and components products. Our company is able to provide these foreign companies with personalized parts and components products. This is what our company receives. Some favored by foreign investors."

The reporter asked: "How do you provide personalized parts and components for foreigners?"

Fan Jiabo replied: “The personalized parts products come from personalized design. We have strong product design capabilities and can design personalized products. We always obtain personalized demand information from foreign companies through various channels to understand the whole industry. The specific circumstances and to give full play to our advantages in personalized product design, and provide foreign companies with the required personalized parts and components.”

Product quality is particularly important

Chen Feng, deputy manager of marketing company of Wuhu Shengli Brake Co., Ltd. Zhang Minghua, external manager of Yingli Group, director of marketing of Wenzhou Huarun Motor Co., Ltd. Li Yu, market specialist of Fandi Aluminum (Shanghai) Co., Ltd., Fan Jiabo, and Shanghai Yi Chen Chengkui, the manager of the supporting department of Benma Filter Co., Ltd., invariably emphasized the same point: The product quality plays a particularly important role in the exploitation of foreign markets by component companies.

Chen Chengkui said: "We have not only established an international quality system, but also ensured in all aspects that the international quality system we have established works effectively, consistently and strictly enforces international quality standards, and produces high-quality automotive filters and automobiles. Electric fuel pumps and automotive electronic pumps. It is with high quality that our products can be sold in large quantities to the European and American markets."