When will the sales peak reach? The two major auto markets have different views

The China United Automotive Trading Market and the Northern Automobile Exchange Market are two representative automobile markets in Beijing. From their statistical sales and ranking figures in November, compared with October, the sales of various brands have declined to different degrees. So, what kind of dynamics will the auto market have at the end of the year? The reporter interviewed Yang Yang, the person in charge of Zhonglian Auto City, and Hao Dianying, the head of the northern auto market. They analyzed the sales of the auto market in November and forecasted and forecasted the auto market at the end of the year.

North Auto Market:

December sales will rebound

Hao Dianying, head of the Northern Automobile Trading Market, believes that although November sales are not as good as in October, they are expected to rebound in December. Hao Dianying said that the sales of the northern auto market in October and November last year are similar to the same period of this year. The relatively low sales volume in November is normal. Many consumers have the attitude of holding a wait-and-see attitude by the end of the year. They hope that dealers can reduce the price to the end of the year. At a minimum, once consumers feel that the price reduction is saturated, they will feel confident that they will buy it. Usually, sales will increase significantly by the end of December. Of course, some people fall into the category of “when the shot is taken.” No matter how big the market price fluctuates, it doesn’t seem to be a big deal for this group of consumers. They only care about getting their car as soon as possible, and they will not lose money. These people are not very meaningful.

China United Motor Transaction Market:

There will be a climax before the Spring Festival after New Year's Day

In contrast to Hao Dianying’s view of the Northern Motor Market, Yang Yang, head of China’s automobile trading market, believes that the sales climax will occur before the Chinese New Year. The sales of China United Motors in November showed a decrease of about 25% compared with October, and the lowest single-day sales in two years. The lowest single-day sales in November were 26 sales, Yang Yang said. In the past few years, there has been no time for the Zhonglian Market to sell more than 20 vehicles in a single day. He believes that the large decline in new car trading volume at the end of the year was due to price cuts by various manufacturers, and consumers did not dare to save money. The other part was that various media companies were saying that manufacturers would cut prices or cut prices, so they waited for market prices. The number of consumers who will stabilize and buy a car will increase. Yang Yang believes that this phenomenon of sluggish sales will not last long. Consumers who want to buy cars before the Spring Festival are still the majority. After all, the “new year new car” is the voice of many people.