Satisfy users "order food" also have rules to follow

Opening bar: As a column for discovering and investigating problems, “Journalist Watch” met with readers today. The purpose of setting up this column is to analyze and discuss many problems that have emerged in our production, management and marketing process so as to promote the positive interaction between production organization, enterprise management and market development. Because of an efficient and excellent team, there must be courage for self-denial; a company that is forging ahead and forging ahead will surely have the heart of the sea. Readers are welcome to pay attention to this section and provide valuable suggestions.
In modern companies, with the recognition of market concepts, people have begun to abandon the mass production methods in the era of planned economy, and began to adopt small-batch, multi-batch flexible production methods, and some companies to meet the user more personalized Demand, in accordance with market rules, gradually establishes a user's "a la carte" style of production. What the user needs is what it produces for the user. All of the company's concepts and behaviors are user-centered. Treating users as "God" not only satisfies the diverse needs of users, but also enables companies to create more benefits.
However, allowing users to pay attention to "vegetables" is not only difficult, but will not only allow users to "eat a diarrhea", but also make their own corporate image damage, not worth the candle. Therefore, when allowing users to order “vegetables”, they must make sure that “who will order food, order what dishes, how to order dishes”, grasp the needs of users, grasp the relevant national policies and regulations, and adhere to their own principles and standards.
Satisfy the user or adhere to the principle?
Some users may propose short-term economic interests that do not meet the requirements of relevant national policies and laws and regulations, such as changing more powerful engines, enhancing the vehicle's carrying capacity, increasing the vehicle's tonnage, or reducing certain Safely configure and reduce the price of vehicles.
Some enterprises are guided by the concept of "God", regardless of whether the user's request is harsh, whether it is reasonable and legitimate, as long as the user needs to produce as required. This will not only indulge users, reduce relevant technical standards, and violate national policies and laws and regulations. In the event of a security accident, it will also seriously affect the corporate image of the company.
Only by insisting on the principle, the state will not resolutely stop production if the state does not allow production. It will follow the "rules of the game" to improve the quality and quality of products, and take the long-term interests as the goal that the company will always pursue. Only then will it be truly invincible in the market competition. Establish a good image and realize the sustainable development of the company.
Freedom to develop or form a standard Some companies in order to attract the attention of users, as long as the user puts forward the requirements on the basis of the requirements for development, some are only slightly changed some small parts configuration even if the development of a new product, and some developed products are not In accordance with the technical requirements, some are not configured according to the principles of automobile design, and some only meet the individual needs of a small portion of users, often resulting in the user not mentioning the car after mentioning the car once. Some products have no user after the development of the product. Thanks. A new product is thus "shelved", which not only wastes manpower, but also wastes time and expense, does not bring benefits to the enterprise, and causes a waste of product resources.
Therefore, the enterprises that implement the “a la carte” production of users must also have their own product technology standards, form their own product series and product characteristics, and then form their own product standards, so that users can order food when they order “vegetables”. , There are standards to follow, but also can make their own products to maximize the effectiveness of the development and improve the quality of business.
Follow-up Marketing or Guided Consumption In the fierce market competition, enterprises are user-centered and follow the trend of market changes. It is of course important to meet the personalized needs of users. However, the reporter believes that follow-up actions will always follow users and the market. Marketing will gradually fail to keep up with user needs and keep up with the direction of market development. It will be left behind by the market and users. Blindly adapting to market demand, the final result may be ruthlessly abandoned by the market; with planned and targeted consumption, it will be able to stand forever.
The first requirement of guided consumption is to strengthen the research on special user groups, accurately grasp the trend and direction of market development, have advanced thinking, integrate product development with the ever-changing market, and continuously develop to meet market demands and have their own Characteristic products, with high-quality and high-tech products to guide consumer spending, guide market development, the formation of its own unique product brand, and guide the consumer market, in order to provide sustainable development of the company's driving force.