Guihua Company Wins Trademark Defense Battle
2019-01-11 16:13:00
Jiangxi Shixizhuang Fertilizer Co., Ltd. (hereinafter referred to as “Guihua Companyâ€) is a well-known trademark in China and a well-known brand in the fertilizer industry. However, a fertilizer company in Hubei has openly renounced its brand name and used “Shi Da Zhuang†as its enterprise. Name registration has misled many consumers. Recently, after the active rights protection of the Guihua Company, Hubei Shidazhuang Company had to change its name. This caused the trademark infringement disputes in the fertilizer industry to end up with “Li Wei†repulsing “Li Guiâ€.
At the beginning of April this year, Guihua received a number of distributors and it was reported that there was a Hubei-made “Shida Zhuang†diammonium phosphate compound fertilizer on the market, and the price was much cheaper than the authentic Shi Da Zhuang. After investigation, Guihua found that the real brand of these fertilizers is actually “Stelâ€, and its nutrient content is significantly lower than that of Guihua’s similar products. Originally, the chemical fertilizer manufacturer registered Hubei Shida Zhuang Chemical Co., Ltd. in Wuhan in December 2009, and highlighted the words “Shi Da Zhuang†on product packaging and leaflets, causing many people to mistakenly believe that the two “Shi Da Zhuang†were one family. of. Due to the competition from Hubei Shidazhuang's low-priced products, only in Minquan County of Henan Province, the sales volume of Guihua from January to August this year has fallen by more than 300 tons compared with the same period of last year.
In order to prevent the company from suffering more losses, in June this year, Guihua organized a full-time lawyer to go to Wuhan to report the infringement to the local industry and commerce authorities and apply for the cancellation of the company name registration of Hubei Shidazhuang Company. In the investigation of the industrial and commercial sector, Hubei Shidazhuang Company argued that the full name of the well-known Chinese brand owned by Guihua is “SDZ Shidazhuang†and the registered name of the company is “Shidazhuangâ€, which is not exactly the same. Guihua argued that the "SDZ Shi Da Zhuang" trademark is a logo plus text type trademark, "SDZ" is a trademark logo, and "Shi Da Zhuang" is the Chinese name of the trademark. The other party's registration as a company name is obviously against the country's relevant reputation. Trademark protection regulations. Finally, the Hubei Provincial Administration for Industry and Commerce determined that Hubei Shida Zhuang Company's use of "Shi Da Zhuang" as its business name was illegal, and the company had to go through a name change registration in the near future.
At the beginning of April this year, Guihua received a number of distributors and it was reported that there was a Hubei-made “Shida Zhuang†diammonium phosphate compound fertilizer on the market, and the price was much cheaper than the authentic Shi Da Zhuang. After investigation, Guihua found that the real brand of these fertilizers is actually “Stelâ€, and its nutrient content is significantly lower than that of Guihua’s similar products. Originally, the chemical fertilizer manufacturer registered Hubei Shida Zhuang Chemical Co., Ltd. in Wuhan in December 2009, and highlighted the words “Shi Da Zhuang†on product packaging and leaflets, causing many people to mistakenly believe that the two “Shi Da Zhuang†were one family. of. Due to the competition from Hubei Shidazhuang's low-priced products, only in Minquan County of Henan Province, the sales volume of Guihua from January to August this year has fallen by more than 300 tons compared with the same period of last year.
In order to prevent the company from suffering more losses, in June this year, Guihua organized a full-time lawyer to go to Wuhan to report the infringement to the local industry and commerce authorities and apply for the cancellation of the company name registration of Hubei Shidazhuang Company. In the investigation of the industrial and commercial sector, Hubei Shidazhuang Company argued that the full name of the well-known Chinese brand owned by Guihua is “SDZ Shidazhuang†and the registered name of the company is “Shidazhuangâ€, which is not exactly the same. Guihua argued that the "SDZ Shi Da Zhuang" trademark is a logo plus text type trademark, "SDZ" is a trademark logo, and "Shi Da Zhuang" is the Chinese name of the trademark. The other party's registration as a company name is obviously against the country's relevant reputation. Trademark protection regulations. Finally, the Hubei Provincial Administration for Industry and Commerce determined that Hubei Shida Zhuang Company's use of "Shi Da Zhuang" as its business name was illegal, and the company had to go through a name change registration in the near future.
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