Great Wall President Denies JV Land Rover Domestic Approval or Difficulties in Approval

Not long ago, news of related high-level Land Rover visits to Great Wall Motors headquarters circulated in the streets. Land Rover will choose the Great Wall as a domestic partner to become the focus of discussion in the industry. In a recent interview with reporters, Wang Fengying, president of Great Wall Motors, officially denied the rumor that Great Wall Motor would not be a joint venture with Land Rover.

In an interview with Jaguar Land Rover China’s public relations manager Wang Henan, he said that Land Rover has always maintained a very proactive attitude toward localization projects, but localization in China will go through a long process, not only to find an ideal partner, but also Need to get government support. Wang He-nan said that at present, all domestic joint ventures are still in progress, and they have not reached the stage where they can reach a conclusion.

According to Shang Yugui, deputy general manager and head of propaganda department of Great Wall Motor Sales Co., Great Wall Motor Co., Ltd. has always had plans to seek suitable foreign-funded enterprises to produce joint venture vehicles. Great Wall Motor Co., Ltd. has always adhered to the form of joint venture, which is based on having independent intellectual property rights. Development, joint production. Before the right joint ventures were encountered, Great Wall Motor’s main focus was to persist in developing independent independent brands.

Wang Fengying officially stated at the Great Wall Motor’s “Two Conferences” media communication meeting on March 2 that “the previous joint venture with the Land Rover was a rumor. We currently have no joint venture plan.” Wang Fengying said that Great Wall Motor currently has no intention of joint venture. In the future, it will develop its own brand of high-end products, and will jointly develop its SUVs, cars and pickups as three sub-brands.

In the rumors of Land Rover’s domestic production, Chery Automobile, another protagonist, still remained silent. The relevant personages of Chery Automobile admit that he is indeed in contact with Land Rover, but no substantive progress has been made.

It is understood that after the news that Land Rover intends to produce in China, Jaguar Land Rover’s UK production base is also ready. After the Chinese factory is built, the automobile parts produced at the Halewood factory in Merseyside, UK will be shipped to China assembled. It is reported that the first assembly will be the Land Rover Freelander and Range Rover Evoque these two models.

Judging from the current situation, the biggest differences between Land Rover and domestic auto companies in the negotiations may come from the localization rate of products and the control of joint ventures. From the perspective of the plans previously announced by Land Rover, Land Rover hopes to be in China. CKD (all parts) is assembled to produce its products, but due to the lack of supporting plans for the related engine factories, the plan will be difficult to obtain approval from the NDRC.

It is understood that the National Development and Reform Commission proposed to suppress the overcapacity of the automobile industry from four aspects. Although there is no mention of restricting the domestic production of large-displacement vehicles, the industry analysts have analyzed that the government is currently more inclined to encourage the use of small-displacement energy-saving and environmentally-friendly models. The introduction and production of Land Rover as a luxury car brand, all of which are large-displacement models, may be difficult to obtain government approval and support. At the same time, the current establishment of a new factory in China must also meet the unwritten requirements for the launch of independent brands and the development of new energy, otherwise it will be difficult to pass China’s official approval.