Swiss car sales do not give power to the Geneva Motor Show

In early March, Switzerland and Beijing, as well as Beijing, were warm and cool. The official poster for the 81st Geneva Motor Show, officially open to the public on March 3, was a cartoon beauty sitting on a convertible car. However, this year's Geneva Motor Show has neither beauty nor many new cars. It is only from the history of the 81st session that it can feel the little heritage of this veteran motor show.

Geneva and Frankfurt, Paris, Tokyo, and Detroit are also known as the top five auto shows in the world. It is also the only international auto show in the world that is not held in the automobile industry. This is in line with the fact that the Swiss country has maintained a neutral position in international affairs. It is said that This is an important reason why the Geneva Motor Show can attract exhibitors from all over the world. The Geneva Motor Show has always been a feature of “showing the trends of cars in the future”. It has been a feature of the Geneva Motor Show. It has also become the official feature of the Beijing Auto Show and the Shanghai Auto Show. Semi-government is different from the organizers. The Geneva Motor Show was sponsored by a non-profit foundation. The profitability of the exhibition was far less than that of the domestic auto show. It brought with it the hotel industry in Geneva, which has a population of 300,000. The hotel was almost full during the Geneva Motor Show. Prices start at a minimum of 200 euros per night.

The Geneva Motor Show Pavilion is adjacent to the Geneva Airport. The sound of aircraft taking off and landing can be clearly heard in the exhibition hall of the auto show. The exhibition hall is small in size and divided into two exhibition halls, one upstairs and one downstairs. The manufacturers are in full swing, but compared with the theme of the so-called Geneva Motor Show to see the trend of the future, the current Geneva Motor Show is not much brighter.

Perhaps it is closer geographical proximity to Switzerland. The German Volkswagen in the upstairs exhibition hall is the main force of the Geneva Motor Show. Its top ten brands account for one-tenth of the total area of ​​the auto show, Volkswagen New Tiguan, New Golf convertible version, The new Audi A3 and Seat have their new cars unveiled. The entire Volkswagen has some feeling of “big bullying”. BMW and Mercedes-Benz from Germany also occupy a large area downstairs, but the two car companies at the Geneva Motor Show Just took out the concept car exhibitors, and no new production models appeared. General Motors has come to Chevrolet, Cadillac, Opel and other brands, but the area of ​​the exhibition hall is not large, the Buick brand in China has not even participated in the Geneva Motor Show. In the Geneva Motor Show, Renault, Nissan, Hyundai, Mitsubishi, SAAB, Volvo, Express, Land Rover, Fiat, Toyota, Ford and other mainstream car companies are coming, but compared with thousands of square meters of booths at home and abroad. A lot less, the show cars brought by various car companies also lacked new ideas.

Compared with the domestic car show beauty car, the Geneva Motor Show, at best, only car, no beauty. Compared with a car model for each domestic auto show, the entire Geneva Motor Show does not have a few car models. The so-called car models are also mercenaries who understand the technical knowledge of automobiles. The so-called car models employed by various car companies are mostly dressed in work clothes requested by car companies. On the other hand, there is a far cry from the domestic and foreign landscapes, and there are some advantages in professional and technical knowledge. The Geneva Motor Show is a pragmatic auto show for global car companies. For example, each car is clearly marked with carbon dioxide emissions, as Europe stipulates that by 2050, the fuel consumption of a car per 100 kilometers must be controlled at about 1 litre. .

At the Geneva Motor Show thousands of miles away, it was true that China’s car companies appeared. BYD brought an E6 electric car. However, BYD is playing the brand of new energy and has not deliberately emphasized that it is China's own brand. Speaking of electric vehicles, the Geneva Motor Show also has a component of show. At this Geneva Motor Show, the luxury car brand Rolls-Royce also introduced an electric car, but this practice has been criticized by many, and the electric car is still considered as Rolls-Royce. Is it?

The Geneva Motor Show, which began in 1920, may have left glory forever in the past. Many companies have said that China’s Beijing auto show and Shanghai auto show have far more status than the Geneva auto show. Ni Kaiming, president of Volkswagen China, said that the Geneva Motor Show is for Europe and the Shanghai Auto Show is for the world. Many car executives, including Volkswagen and Audi, said that they have reservations at the Geneva Motor Show. At the Shanghai auto show in April, they all had new cars to start the world in China.

The measure of whether a car show is international is whether there is a market in the region. Compared with the annual capacity of nearly 20 million vehicles in China, the sales volume of less than 1 million vehicles a year in Switzerland is obviously less than that of the Shanghai Auto Show. This is the root cause of the decline of the Geneva Motor Show.