Only 3% increase! Half-year car market "slam brakes"
2019-01-23 22:11:25
What are the strongest sounds in the Chinese auto market in the first half of this year? What are the specific performances of major imported vehicles, joint venture vehicles and independent brands in the first half of this year? Which models are doing well? How is China's auto market going this year? From today, Chengdu Business Daily will comprehensively interview the readers of the major car brands, in the form of continuous reports, to reveal to the readers of the developing Chinese auto market.
With the end of June, major automobile companies in China's auto market in the first half of 2011 have also come up with their own “test resultsâ€. According to the latest statistics released by the China Automobile Industry Association (hereinafter referred to as "China Automobile Association") on July 8, the growth rate of domestic automobile production and sales in the first six months of this year was only about 3%. Far less than the same period last year. As for the situation in the second half of the year, China Automobile Association still said that it is not optimistic. In the short term, the overall development environment is unlikely to change significantly. It is expected that the annual growth rate of automobile production and sales will be around 5%.
After the Chinese auto market ran wild for two years, it finally slowed down in 2011.
3.35%
China's auto market has shown signs of weakness or entered the adjustment period. In the past 10 years, the average annual growth rate of China's auto production and sales volume has reached about 25%, and the total output value of the auto industry has increased by 10 times. Especially in the past two years, driven by domestic automobile consumption policies such as autos going to the countryside, trade-in replacement policies, and preferential taxation policies for passenger cars with a displacement of 1.6 liters or less, the Chinese auto industry is more like a fast train. It was a surprise to the whole world.
However, with the rapid development of Chinese autos, these auto consumption policies have gradually withdrawn from the market at the end of last year, and the fatigue has gradually faded. The consequent increase in oil prices, the increase in the cost of vehicle maintenance and use, the increase in parking fees in urban areas, the increase in urban congestion, the increase in pressure on Beijing's Yaohao, and the increase in domestic inflationary pressures are all factors. To a certain extent, this has affected the production and sales of the automotive market this year. According to data from the China Automobile Association, China’s automobile market experienced its first negative growth since February 2009 in April this year, and negative growth again in May until slightly improved in June. In the first half of the year, China's automobile production and sales amounted to 9,156,000 vehicles and 9,325,200 vehicles, an increase of 2.48% and 3.35% year-on-year, a decrease of 29% from the 32% growth rate in 2010, and the overall production and sales growth rate of the industry declined.
The sales of automobile stores were bleak. Car dealers refused to mention vehicles for several months. Even in the season of spring blossoms and buzzing, many car companies still clearly felt the chill in the market. "I don't know what's going on. There is no one to buy a car. There are fewer people who enter the store." Car dealers looked at the traffic on the street more than once and called for a short sigh.
The CAAC analyzed that the main reasons for the slow growth of domestic autos in the first half of the year were the rapid growth in the past two years and the need to adjust the auto market in China. Second, the car buying rush in the fourth quarter of last year released some of its spending power ahead of schedule, affecting sales in the first half of this year. Third, the withdrawal of policies such as purchase tax concessions at the beginning of the year directly affected the sales of cross-type passenger vehicles. Fourth, the impact of the country’s macroeconomic regulation and control, the rise in fuel prices, and the implementation of some city-restricted purchase restrictions have affected the desire of some consumers to purchase cars. In addition, the earthquake in Japan also affected the supply of some Japanese brand cars.
18.1%
Japanese cars>
In the midst of the earthquake, Dongfeng Nissan reversed the trend and played the strongest tone. From January to May of this year, Dongfeng Nissan has completed sales of 303,000 vehicles, which is expected to exceed 11.1% year-on-year, achieving 39% of the annual progress, and the market share has been renewed. Growth, steadily increased to 6.4%. Including commercial vehicles and imported cars, Nissan Motor sold 594,500 vehicles in China in the first half of the year, an increase of 18.1% year-on-year.
Referring to the deceleration of the auto market this year, it is certain that the impact of Japan's March 11 earthquake and tsunami on the Japanese auto industry and Sino-Japanese joint venture auto companies will not be affected. The earthquake caused problems in the supply of key auto parts for parts of Japan, causing the Chinese-Japan joint venture automaker to cut production from April. Until the end of July and early August, the output of some Sino-Japanese joint ventures will be fully restored. Even domestic auto brands that import key components from Japan have been affected.
Data released by Honda China and Toyota Motor showed that sales in China in the first half of the year have declined. Honda's sales in China for the first half of the year decreased by 12.3% year-on-year, and Toyota's sales in China decreased by 2.2%. However, among these Sino-Japanese joint ventures, Dongfeng Nissan played a strong tone against the trend in a downturn. The data shows that in the first half of the year, Dongfeng Nissan not only did not decline, but achieved a substantial increase. From January to May of this year, Dongfeng Nissan has completed sales of 303,000 vehicles, which is expected to exceed 11.1% year-on-year, achieving 39% of the annual progress, and the market share has increased again, steadily increasing to 6.4%. Including commercial vehicles and imported cars, Nissan Motor sold 594,500 vehicles in China in the first half of the year, an increase of 18.1% year-on-year.
Many models of Dongfeng Nissan also showed rapid growth. In the first five months, the cumulative sales volume of Xintianyu was 59,851 units, consolidating its status as a “middle and senior car Sanjieâ€. If there were no accidents, the new high-end car seat in the first half of the year was none other than Xintiandi, and 57,197 new sunshine sales became The new king of the mid-size car market, and the new “Qi Shang Almighty†client is even more unstoppable. Since its listing on January 5, 2011, it has officially entered the urban SU V market with 36,227 cars. Currently, Dongfeng Nissan has the most "10,000 clubs" model with monthly sales of 10,000 cars. Xintianye, New Sunshine, Sylphy, Converse, and TIIDA have an average monthly sales of about 10,000 vehicles and almost all models. Both are in the top position in their respective market segments. As of today, Dongfeng Nissan has returned to 90% of its pre-earthquake levels with its full efforts.
2.2%
Europe and the United States car>
The brand growth was significantly higher than the growth of General Motors. As the Japanese earthquake reduced the supply of Japanese cars, the European and American brands and the Korean branded car companies achieved a growth share of 2.2% and 0.8% respectively.
According to the data recently released by Shanghai General Motors, Shanghai GM achieved a total sales of 612,072 vehicles (including 12067 vehicles exported) in the first half of 2011, setting a record high and refreshing the sales record of traditional passenger car companies for half a year. Under the background of the overall slowdown of the passenger vehicle industry in 2011, Shanghai General Motors continued to achieve a 27.5% year-on-year growth in the first half of the year, especially in the domestic passenger car market, which is an important mid- to high-end car, mid-size car, small car, and large-scale vehicle In the four major MPV market segments, Shanghai GM’s main models are all leading positions, reflecting Shanghai GM’s strong product competitiveness and market influence.
Among them, GM's Buick brand sold 324,919 units in the first half of the year, an increase of 28% year-on-year, and the performance of the high-end segment in each segment is eye-catching. The Chevrolet brand sold 273,072 vehicles in the first half of the year, an increase of 25% year-on-year. The growth rate of the Cadillac brand is most astounding. In the first half of the year, it sold a total of 14,078 vehicles, an increase of 88% year-on-year, and continues to be one of the fastest growing luxury brands.
In addition, according to data released by Ford China, for the first half of this year, Ford Motor China sales increased by 14% year-on-year to 274,510 units. In June, Ford Motor Co., Ltd. sold 44442 units in the Chinese market, a 11% increase from the same period last year.
Volkswagen (China) and North and South two masses have not announced the first half of the data, but in the first half of the year, North and South Volkswagen's Tiguan, H6, Magotan and other models sold well, and it is already expected that the Volkswagen brand will achieve double-digit growth. In addition, sales of legal brands and Korean brands in China in the first half of the year were also higher than overall growth.
-1.21%
Other imported cars, domestic cars>
According to the data released by the China Automobile Association, the automaker sold a total of 3,156,100 self-owned brands in the first half of the year, a year-on-year decrease of 0.82%. Although it still accounted for 44.39% of the total passenger car sales, the share has dropped by 2.96 percentage points from the same period of last year, a decrease of 1.21 percentage points from the previous year.
This year, the domestic auto market entered an adjustment period, coupled with the partial withdrawal of small-displacement automobile consumption policies, which has brought a significant impact on automakers with small-displacement passenger vehicles.
According to the data released by the China Automobile Association, in the first half of the year, the self-owned brand of passenger cars sold a total of 3.156 million vehicles, a year-on-year decrease of 0.82%. Although it still accounted for 44.39% of the total passenger car sales, the share has dropped by 2.96 percentage points from the same period of last year, a decrease of 1.21 percentage points from the previous year.
According to industry insiders, apart from the influence of auto consumption encouragement policies on the self-owned brands, many owners have entered the stage of changing cars. The demand for models has increased, and more consumers are more inclined to choose more during the transfer phase. High-grade mid-range and mid-to-high-grade cars or SUVs. In addition, the joint venture brand's downward pressure on the market has also placed the self-owned brand faced with great challenges and competitive pressures now and in the future.
However, as described by the “Sunrise at the west of the sunrise in the eastâ€, in contrast to the sluggish trend of self-owned brands, foreign-invested and joint-venture high-end car brands have made a small increase in the overall auto market in the first half of the year. Excellent transcripts. It is understood that in the first five months Audi sales in China increased by 28% year-on-year; BMW sales in China increased by 71% year-on-year; and Mercedes-Benz sales increased by 70% year-on-year. The increase in sales of other joint venture brands is also mostly better than that of self-owned brands.
-6.07%
prediction:
There may be negative growth in the second half of the year for commercial vehicles. According to the prediction of the China Association of Automobile Manufacturers, in the second half of 2011, the development of China's auto market is still facing greater uncertainty, and many unfavorable factors affecting the development in the first half of the year still exist, with overall development in the short term. It is difficult to change the environment. It is estimated that the annual growth rate of automobile production and sales will be around 5%.
Looking at the data for the first half of this year, the number of passenger vehicles increased 5.36% and 5.75% year-on-year, of which, the number of cars increased, the MPV and SUV increased by more than 10%, and the cross passenger cars decreased by nearly 10%, the only year-on-year decline in passenger cars. The models; commercial vehicles fell 6.07% and 3.67% year-on-year. However, the hardships of commercial vehicles do not seem to have come to an end. According to analysis by the China Automotive Industry Association, the pressure on commercial vehicles in the second half of the year will be greater than that of passenger vehicles, and commercial vehicles are likely to show negative growth throughout the year.
However, there are also industry analysts said that as the country’s series of measures to control excessive price increases gradually take effect, the second half of inflation will be significantly suppressed, and the international oil price is expected to remain relatively stable in the second half of the year. Confidence. In addition, with the gradual recovery of Japanese car production capacity, the impact of the Japanese earthquake on Japanese brand cars will gradually shrink, and the auto market performance in the second half of the year is expected to be better than the first half of the year.
With the end of June, major automobile companies in China's auto market in the first half of 2011 have also come up with their own “test resultsâ€. According to the latest statistics released by the China Automobile Industry Association (hereinafter referred to as "China Automobile Association") on July 8, the growth rate of domestic automobile production and sales in the first six months of this year was only about 3%. Far less than the same period last year. As for the situation in the second half of the year, China Automobile Association still said that it is not optimistic. In the short term, the overall development environment is unlikely to change significantly. It is expected that the annual growth rate of automobile production and sales will be around 5%.
After the Chinese auto market ran wild for two years, it finally slowed down in 2011.
3.35%
China's auto market has shown signs of weakness or entered the adjustment period. In the past 10 years, the average annual growth rate of China's auto production and sales volume has reached about 25%, and the total output value of the auto industry has increased by 10 times. Especially in the past two years, driven by domestic automobile consumption policies such as autos going to the countryside, trade-in replacement policies, and preferential taxation policies for passenger cars with a displacement of 1.6 liters or less, the Chinese auto industry is more like a fast train. It was a surprise to the whole world.
However, with the rapid development of Chinese autos, these auto consumption policies have gradually withdrawn from the market at the end of last year, and the fatigue has gradually faded. The consequent increase in oil prices, the increase in the cost of vehicle maintenance and use, the increase in parking fees in urban areas, the increase in urban congestion, the increase in pressure on Beijing's Yaohao, and the increase in domestic inflationary pressures are all factors. To a certain extent, this has affected the production and sales of the automotive market this year. According to data from the China Automobile Association, China’s automobile market experienced its first negative growth since February 2009 in April this year, and negative growth again in May until slightly improved in June. In the first half of the year, China's automobile production and sales amounted to 9,156,000 vehicles and 9,325,200 vehicles, an increase of 2.48% and 3.35% year-on-year, a decrease of 29% from the 32% growth rate in 2010, and the overall production and sales growth rate of the industry declined.
The sales of automobile stores were bleak. Car dealers refused to mention vehicles for several months. Even in the season of spring blossoms and buzzing, many car companies still clearly felt the chill in the market. "I don't know what's going on. There is no one to buy a car. There are fewer people who enter the store." Car dealers looked at the traffic on the street more than once and called for a short sigh.
The CAAC analyzed that the main reasons for the slow growth of domestic autos in the first half of the year were the rapid growth in the past two years and the need to adjust the auto market in China. Second, the car buying rush in the fourth quarter of last year released some of its spending power ahead of schedule, affecting sales in the first half of this year. Third, the withdrawal of policies such as purchase tax concessions at the beginning of the year directly affected the sales of cross-type passenger vehicles. Fourth, the impact of the country’s macroeconomic regulation and control, the rise in fuel prices, and the implementation of some city-restricted purchase restrictions have affected the desire of some consumers to purchase cars. In addition, the earthquake in Japan also affected the supply of some Japanese brand cars.
18.1%
Japanese cars>
In the midst of the earthquake, Dongfeng Nissan reversed the trend and played the strongest tone. From January to May of this year, Dongfeng Nissan has completed sales of 303,000 vehicles, which is expected to exceed 11.1% year-on-year, achieving 39% of the annual progress, and the market share has been renewed. Growth, steadily increased to 6.4%. Including commercial vehicles and imported cars, Nissan Motor sold 594,500 vehicles in China in the first half of the year, an increase of 18.1% year-on-year.
Referring to the deceleration of the auto market this year, it is certain that the impact of Japan's March 11 earthquake and tsunami on the Japanese auto industry and Sino-Japanese joint venture auto companies will not be affected. The earthquake caused problems in the supply of key auto parts for parts of Japan, causing the Chinese-Japan joint venture automaker to cut production from April. Until the end of July and early August, the output of some Sino-Japanese joint ventures will be fully restored. Even domestic auto brands that import key components from Japan have been affected.
Data released by Honda China and Toyota Motor showed that sales in China in the first half of the year have declined. Honda's sales in China for the first half of the year decreased by 12.3% year-on-year, and Toyota's sales in China decreased by 2.2%. However, among these Sino-Japanese joint ventures, Dongfeng Nissan played a strong tone against the trend in a downturn. The data shows that in the first half of the year, Dongfeng Nissan not only did not decline, but achieved a substantial increase. From January to May of this year, Dongfeng Nissan has completed sales of 303,000 vehicles, which is expected to exceed 11.1% year-on-year, achieving 39% of the annual progress, and the market share has increased again, steadily increasing to 6.4%. Including commercial vehicles and imported cars, Nissan Motor sold 594,500 vehicles in China in the first half of the year, an increase of 18.1% year-on-year.
Many models of Dongfeng Nissan also showed rapid growth. In the first five months, the cumulative sales volume of Xintianyu was 59,851 units, consolidating its status as a “middle and senior car Sanjieâ€. If there were no accidents, the new high-end car seat in the first half of the year was none other than Xintiandi, and 57,197 new sunshine sales became The new king of the mid-size car market, and the new “Qi Shang Almighty†client is even more unstoppable. Since its listing on January 5, 2011, it has officially entered the urban SU V market with 36,227 cars. Currently, Dongfeng Nissan has the most "10,000 clubs" model with monthly sales of 10,000 cars. Xintianye, New Sunshine, Sylphy, Converse, and TIIDA have an average monthly sales of about 10,000 vehicles and almost all models. Both are in the top position in their respective market segments. As of today, Dongfeng Nissan has returned to 90% of its pre-earthquake levels with its full efforts.
2.2%
Europe and the United States car>
The brand growth was significantly higher than the growth of General Motors. As the Japanese earthquake reduced the supply of Japanese cars, the European and American brands and the Korean branded car companies achieved a growth share of 2.2% and 0.8% respectively.
According to the data recently released by Shanghai General Motors, Shanghai GM achieved a total sales of 612,072 vehicles (including 12067 vehicles exported) in the first half of 2011, setting a record high and refreshing the sales record of traditional passenger car companies for half a year. Under the background of the overall slowdown of the passenger vehicle industry in 2011, Shanghai General Motors continued to achieve a 27.5% year-on-year growth in the first half of the year, especially in the domestic passenger car market, which is an important mid- to high-end car, mid-size car, small car, and large-scale vehicle In the four major MPV market segments, Shanghai GM’s main models are all leading positions, reflecting Shanghai GM’s strong product competitiveness and market influence.
Among them, GM's Buick brand sold 324,919 units in the first half of the year, an increase of 28% year-on-year, and the performance of the high-end segment in each segment is eye-catching. The Chevrolet brand sold 273,072 vehicles in the first half of the year, an increase of 25% year-on-year. The growth rate of the Cadillac brand is most astounding. In the first half of the year, it sold a total of 14,078 vehicles, an increase of 88% year-on-year, and continues to be one of the fastest growing luxury brands.
In addition, according to data released by Ford China, for the first half of this year, Ford Motor China sales increased by 14% year-on-year to 274,510 units. In June, Ford Motor Co., Ltd. sold 44442 units in the Chinese market, a 11% increase from the same period last year.
Volkswagen (China) and North and South two masses have not announced the first half of the data, but in the first half of the year, North and South Volkswagen's Tiguan, H6, Magotan and other models sold well, and it is already expected that the Volkswagen brand will achieve double-digit growth. In addition, sales of legal brands and Korean brands in China in the first half of the year were also higher than overall growth.
-1.21%
Other imported cars, domestic cars>
According to the data released by the China Automobile Association, the automaker sold a total of 3,156,100 self-owned brands in the first half of the year, a year-on-year decrease of 0.82%. Although it still accounted for 44.39% of the total passenger car sales, the share has dropped by 2.96 percentage points from the same period of last year, a decrease of 1.21 percentage points from the previous year.
This year, the domestic auto market entered an adjustment period, coupled with the partial withdrawal of small-displacement automobile consumption policies, which has brought a significant impact on automakers with small-displacement passenger vehicles.
According to the data released by the China Automobile Association, in the first half of the year, the self-owned brand of passenger cars sold a total of 3.156 million vehicles, a year-on-year decrease of 0.82%. Although it still accounted for 44.39% of the total passenger car sales, the share has dropped by 2.96 percentage points from the same period of last year, a decrease of 1.21 percentage points from the previous year.
According to industry insiders, apart from the influence of auto consumption encouragement policies on the self-owned brands, many owners have entered the stage of changing cars. The demand for models has increased, and more consumers are more inclined to choose more during the transfer phase. High-grade mid-range and mid-to-high-grade cars or SUVs. In addition, the joint venture brand's downward pressure on the market has also placed the self-owned brand faced with great challenges and competitive pressures now and in the future.
However, as described by the “Sunrise at the west of the sunrise in the eastâ€, in contrast to the sluggish trend of self-owned brands, foreign-invested and joint-venture high-end car brands have made a small increase in the overall auto market in the first half of the year. Excellent transcripts. It is understood that in the first five months Audi sales in China increased by 28% year-on-year; BMW sales in China increased by 71% year-on-year; and Mercedes-Benz sales increased by 70% year-on-year. The increase in sales of other joint venture brands is also mostly better than that of self-owned brands.
-6.07%
prediction:
There may be negative growth in the second half of the year for commercial vehicles. According to the prediction of the China Association of Automobile Manufacturers, in the second half of 2011, the development of China's auto market is still facing greater uncertainty, and many unfavorable factors affecting the development in the first half of the year still exist, with overall development in the short term. It is difficult to change the environment. It is estimated that the annual growth rate of automobile production and sales will be around 5%.
Looking at the data for the first half of this year, the number of passenger vehicles increased 5.36% and 5.75% year-on-year, of which, the number of cars increased, the MPV and SUV increased by more than 10%, and the cross passenger cars decreased by nearly 10%, the only year-on-year decline in passenger cars. The models; commercial vehicles fell 6.07% and 3.67% year-on-year. However, the hardships of commercial vehicles do not seem to have come to an end. According to analysis by the China Automotive Industry Association, the pressure on commercial vehicles in the second half of the year will be greater than that of passenger vehicles, and commercial vehicles are likely to show negative growth throughout the year.
However, there are also industry analysts said that as the country’s series of measures to control excessive price increases gradually take effect, the second half of inflation will be significantly suppressed, and the international oil price is expected to remain relatively stable in the second half of the year. Confidence. In addition, with the gradual recovery of Japanese car production capacity, the impact of the Japanese earthquake on Japanese brand cars will gradually shrink, and the auto market performance in the second half of the year is expected to be better than the first half of the year.
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