In July, independent brands fell to the “freezing point”

Although the domestic auto market picked up temporarily in June, the auto market in July did not make persistent efforts, and the Chinese auto market that maintains single-digit growth is gradually falling in line with the recovery of the North American auto market.

Yesterday, the China Association of Automobile Manufacturers (hereinafter referred to as "China Automobile Association") announced the July production and sales data. Although July production and sales exceeded 1 million, it fell by 6.96% and 11.19% respectively compared with June, compared with July of last year. In contrast, although there was growth, it was an extremely small increase of 1.26% and 2.18% respectively.

This situation is basically the same as the US market. According to statistics from the US Automotive News Network, sales of automobiles in the U.S. market in July increased by 1% year-on-year to 1.059 million vehicles. The US market, bottoming out from a high level, is slowly recovering. On the other hand, the Chinese auto market, which was once far ahead of the United States, began to slam on the brakes from April this year, and the gap between the two is slowly narrowing.

The independent brand car companies feel unprecedented "cold and warm alternation" in the domestic and foreign markets.

The independent brand fell to "freezing point"

When Dong Yang, secretary general of the China Association of Automobile Manufacturers, interviewed this reporter, he believes that the reasons for the slow growth of the Chinese auto market in July are the withdrawal of the state’s macro-control and auto incentive policies.

“July is the traditional off-season of automobile production and sales. Most companies conduct equipment maintenance and high-temperature holiday, affecting the total production and sales volume.” Dong Yang said frankly.

It is worth mentioning that, under the combined effects of the above-mentioned unfavorable factors, the domestic auto brands have seen a rare, large-scale decline in recent years. According to the data from the China Automobile Association, in July, the market share of self-owned branded passenger cars hit a record low of 36.13% in recent years, and the occupancy rate decreased by 4.13% from the previous period and 3.79% year-on-year.

Dong Yang believes that the significant decline in self-owned brands is related to the rapid decline in cross-type passenger vehicles. According to statistics, the production and sales of cross passenger cars in July decreased by 23.51% and 16.24%, respectively, which is the largest decline in the subdivision models. "A variety of good policies expire or end the biggest impact on mini-car companies." Dong Yang said.

Rao Da, Secretary-General of the National Passenger Vehicles Association, expressed concern about the future of small-displacement vehicles. The policy of the State to encourage the purchase and use of small-displacement vehicles has so far had no substantive content, resulting in a shrinkage of the passenger car market below 1.3L. “Future Policy There are many unfavorable factors in the development of self-owned brand products, such as changes in energy-saving vehicle standards and subsidies, and encouragement of joint venture autonomy."

Export volume reached the highest point in history Although the domestic market was sluggish, the “East is not bright in the west” and domestic auto exports have been bullish for several months.

According to the statistics of China Automobile Association Automobile Export Corporation, in July, the domestic automobile enterprises exported 73,300 units, a year-on-year growth rate of 57.70%. Although the export volume fell after reaching a new high in June, it still exceeded 70,000. Vehicle. The excellent performance in July resulted in a total of 454,400 vehicles exported in the first seven months of this year, an increase of 57.30% year-on-year.

Zhu Yiping, secretary-general of SAIC, said that exports in July exceeded the best month of 2008 before the financial crisis. Liu Shaojun, deputy inspector of the Department of Mechanical and Electrical Industry of the Ministry of Commerce, publicly stated that this year China's auto exports are expected to surpass the record high of 644,000 in 2008, a record high.

Industry analysts believe that China's auto exports are improving for the following reasons. First, since the international financial crisis, European and American auto companies have been in trouble. Secondly, Chinese car companies have continuously enriched their product offerings and their technical level has improved. The international market has picked up when it picks up. Market opportunities.

China Automobile Association disclosed that from January to July this year, the top five export vehicle manufacturers were Chery, Chang'an, Jianghuai, Great Wall and Dongfeng, and the export volume ranged from 80,000 vehicles to more than 30,000 vehicles.

According to data from the Automotive Branch of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, in the first five months of this year, Chinese cars have been exported to 174 countries and regions in the world, and the top three countries in terms of export volume are Brazil, Algeria, and Russia.