The top secret: the multi-party game of Guoliu, how Dongfeng Cummins got the "first mover"

How can the series of problems caused by the oil problem be solved? Can the user accept the increase in the cost of the emission upgrade? The maintenance difficulty after the upgrade increases, can the service “follow the” and “stand up”? There are still many uncertainties in the implementation of the National Sixth in the commercial vehicle market, but the best way to face uncertainty in the future is to do what you have identified. Only with sufficient and complete products and services of China National Six, it is possible to face and solve all the "uncertainty", and then it is possible to seize the "first mover" opportunity in the long-running multi-party game of China.

Dongfeng Tianlong flagship delivery site equipped with Dongfeng Cummins Country VI ISZ series engine

On July 5, 2019, the Dongfeng Tianlong flagship carrying the Dongfeng Cummins Country VI ISZ series engine was officially delivered to customers. This is the first batch of products in the heavy truck field that are officially delivered to customers. For Dongfeng Cummins, this does not only mean that it has overcome a difficult problem in the “big test” of the National Sixth. It also means that Dongfeng Cummins has always led the development of the industry in the R&D field of the National Six Engine, and is at the forefront of the industry. .

Speak by product strength

Guoliu "Whether it is for the two parent companies of Cummins and Dongfeng, or Dongfeng Cummins itself, we are always in awe of the market, especially the country. We always think that the sixth is a challenge, not a very simple thing. "Dongfeng Cummins general manager Mr. Xu Daqian said. For this reason, Dongfeng Cummins has invested almost 100% in the field of the National Sixth Project, and strives to create a "perfect" product. It turns out that Dongfeng Cummins did it.

Mr. Xu Daqian, General Manager of Dongfeng Cummins

Based on Cummins' 100 years of experience and technical support, Dongfeng Cummins cooperates with Dongfeng Motor and the supply chain to conduct R&D tests on Guoliu products. After accumulating more than 30,000 hours of bench tests on each platform and accumulating more than 15 million kilometers of actual road tests, the Dongfeng Cummins Sixth Engine was finally put on the market.

It is understood that the national six engine adopts a new technical route, which can not only meet the requirements of the national six emission regulations, but also can be applied to China's complex application conditions and natural environment. In particular, the application of the full-closed smart brain 2.0 can manage the post-processing while coordinating the control of the engine, and adapt to the various application environments in use to ensure that the Dongfeng Cummins VI engine is always in the best condition.

Dongfeng Cummins leader accepted an interview with China Truck Network reporter

At the same time of technical support, Dongfeng Cummins has also carried out strict control and optimization of the production of the National Sixth Engine, automatic chemical, multi-link photo error detection and automatic tightening of key processes, such as automatic and intelligent procedures, so that Dongfeng Cummins The quality of the National Six engine has been guaranteed.

Linking the service to "play the world"

If you ask the user what is most fearful in the after-sales service, the first thing to do is to push each other's "kicking the ball", but "the product has been upgraded to the national six category, and the parts have been integrated to a certain extent. The boundary is difficult to distinguish, and once a problem occurs, it may be a problem of system integration to a large extent. Mr. Wang Kaijun, executive deputy general manager of Dongfeng Cummins , introduced to the reporter of China Truck Network. “In order to respond more quickly to user needs, we have joined together Cummins core component suppliers to form a dedicated technical team to focus on solving user problems, and then 'close the door' to analyze the cause of the problem and improve it.”

Mr. Wang Kaijun, Executive Deputy General Manager of Dongfeng Cummins

At the same time taking into account the current oil situation in China and the user's habits, Dongfeng Cummins set up a maintenance striker "Flying Tigers" on the basis of the technical team's rear position. Where is the problem first appeared at the user's side, the Flying Tigers can't In the case of solution, with the support of the technical team, we will jointly escort the vehicles equipped with Dongfeng Cummins VI products.

In addition, Mr. Wang Kaijun also told the China Truck Network reporter that in order to give users the best service experience, before the implementation of the National Sixth, the Dongfeng Cummins Six product accessories have been fully equipped in key areas, and the service stations in several key areas are targeted at the country. Service training has been completed and authorized. Up to now, 185 core service providers in the “Blue Sky Defence Warfare” area have completed the initial PITTI capability establishment, and have focused on multiple aspects such as on-site problem handling capability, system fault identification and processing, and rapid processing of special faults in the country. Training.

In other words, for the sixth country, whether it is a "hardware" product or a "software" service, Dongfeng Cummins has been fully prepared and has seized the opportunity.

It is still nearly one year away from the national implementation of the national six emission standards. During this year, how many changes will occur in various policy factors such as policy implementation, oil conditions, and user car habits. However, for Dongfeng Cummins, whose products and services are ready to meet the market test and have already taken the lead in the market, no matter how the change, the "victory" of the country's six games, Dongfeng Cummins is determined to win. !

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