Yuchai "Tiger Tiger" series of special lubricants for service promotion in the country

Yuchai Gaorun Company seized the opportunity and successfully developed a special lubricant for the “Tiger Tiger” series service system. The quality of this series of oils has been upgraded to a level corresponding to that of the original products. Since December 2008, the Yuchai service system has been widely promoted throughout the country and has been recognized by customers.

In the promotion meeting, 35 service stations signed a service oil sales contract with Yuchai

With the continuous entry of international lubricants brands into the Chinese market, the domestic lubricants market has become more competitive, coupled with the large fluctuations in international crude oil prices and the intensified spread of the financial crisis, which has brought severe challenges to the promotion of the Yuchai lubricants market. To this end, Yuchai Gaorun Company adjusted its strategic thinking, put forward the overall business thinking of “enhancing service channels and embodying the values ​​of the roots,” adhered to the R&D mentality of “machinery and oil”, and seized the national launch policy to force the use of the country’s 3 engines. It is a good opportunity to use the research and development platform of the Yuchai Institute of Friction and Lubrication to develop a special oil for the “Tiger Tiger” series of service systems for the lubrication needs of internal combustion engines with different power levels and different emission levels.

Under the guidance of “Improving Service Channels and Embodying Root Values”, Yuchai Gaorun Company has succeeded in convening “Sichuan, Guangdong, Shanghai, Yunnan, Fujian, and Henan” with the advantage of Yuchai Group's marketing service system. "Tiger" series of lubricants will be promoted. The meeting mainly invited service stations and bus company leaders from the region to participate and achieved good results. The customers of the service system highly praised “enhancing the service channels and embodying the value of the root system” and recognized the launch of the Yuchai service-specific oil tiger tiger product series. They believed that they would reintegrate the service system, standardize the marketing channels, maintain the regional price system, and protect against counterfeiting. Plays a very important role. At the promotion conference, 35 service stations signed service-specific oil purchase contracts. The total contract sales volume reached 500 tons in just 10 days.

For many years, Yuchai Gaorun successfully launched “Yuchai” brand lubricant products relying on Yuchai’s service network marketing channels. Yuchai’s high-grade and high-quality lubricants have won the trust and support of Yuchai’s engine users, resulting in Yuchai’s high-run products. The company has achieved great development and achieved a win-win situation with its service network. Next, Yuchai Gaorun will use the platform and experience of Yuchai Sales Company's customer service center to do a good job of pre-sales, sales, and after-sales of Yuchai lubricants, including setting up customer service centers and improving the service system. In order to ensure that the service stations with low volume of shipments use Yuchai service oil on time, Yuchai Gaorun Company decided to establish 1 to 3 distribution centers in all provinces and regions in the country.

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