LED lighting industry can only achieve development if it grows up in civilization
2021-08-23 15:21:37
Savage is good for growth, and civilization can grow. This is the law of the trajectory of industrial development. However, LED lighting has a long way to go from barbarism to civilization. It needs to complete the process from price competition to product competition, product competition to channel competition, and channel competition to support brand competition.
China's private enterprises, as well as the private entrepreneurs behind them, have a unique phenomenon. The high-level management of a group is called barbaric growth from scratch, from small to large. The survival logic of private enterprises is simple and tragic: a time of change A group of people crossing the river, a force of brutal growth. And this barbaric growth is more typical in the LED lighting industry.
If China's semiconductor lighting project was started as a computing node in 2003, China's LED lighting industry has entered its 11th year this year. The 11-year development has brought the LED lighting industry from the industrial cultivation stage to the barbaric growth stage.
The barbaric growth of China's LED lighting industry has probably started in 2009, and is now entering a period of barbaric development. Many people in the industry believe that the collapse of the LED lighting industry in 2012 and 2013 marks the end of the barbaric growth phase of the LED lighting industry. However, it is clear that the barbaric growth is only the beginning for the LED lighting industry.
Nowadays, the focus of the LED lighting industry is still on the mainstream products. In 2013, the price competition of LED bulbs and LED ceiling lamps has reached a critical point. This year's focus will focus on LED panel lights and LED bracket lights. Will ignite to the LED strip. Although there are quite a few categories involved, it is necessary to infiltrate into more fields from barbarism to civilization, thus completing the process from price competition to product competition, from product competition to channel competition, channel competition to support brand competition, and finally to capital competition. .
In the barbaric growth period, because of the small constraints in all aspects, the industry has provided a rapidly developing soil and environment. For many years, China's LED lighting industry has developed at a speed higher than 20, far higher than the overall level of economic development, and even close. The development speed of 40, the industrial scale exceeded 200 billion yuan, and is moving towards 300 billion yuan.
Savage is good for growth, and civilization can grow. This is the law of the trajectory of industrial development. It is worth noting that in the barbaric growth period, enterprises should seize the opportunity and strive to perfect themselves and move toward a standardized development path. People have no worries, they must have near-worry, and enterprises are the same.
For example, in the development of the health care products industry, in the early stage of the development of the industry, a large number of brands have developed rapidly and once became a brand that no one in the country knows. However, as the industry matures and becomes more standardized, how much is it still in our field of vision? ?
In the past, the maturity of an industry has to go through more than a decade or even decades, but today's times are not like this, and the time from barbarism to civilization will be shortened rapidly. Next, how to change from barbaric growth to civilized growth is a question for LED lighting companies to think about.
Ningbo DOKEE Medical Technology Co., Ltd. , https://www.dokeemedical.com