Investment in Auto Parts Enterprises in the United States

Over the past 30 years, domestic auto parts companies have “go abroad” mainly through trade channels. However, in recent years, direct export methods have been increasingly restricted by anti-dumping, technical barriers, and green barriers. Under such an international market environment, auto parts companies are moving to overseas markets by virtue of their advantages in manufacturing, and establishing overseas production bases, sales channels, and brands through off-site construction or mergers and acquisitions becomes an inevitable choice. At present, there are more than 150 Chinese-funded enterprises that can be counted in the US state of Michigan. The proportion of auto companies is relatively large, such as Fuyao Glass, Wanxiang Group, Changan Automobile, and AVIC Automobile, etc. Trends. But in this process, what problems do parts and components companies encounter? What are the lessons? For this reason, the newspaper made relevant reports and hoped to provide reference for auto parts companies to invest in the United States.

 

"If we compare the process of Chinese auto parts companies investing in the United States to the Long March, we are still at the starting stage. If we rationally look at the status quo of Chinese auto parts companies investing in the United States, we are currently behind others. Sesame, of course, is a must-have process, the future is certainly to pick watermelon.” Recently, Liaoning Shuguang Automobile Group Co., Ltd., vice president of procurement Mao Haiyan said in an interview with reporters.

On September 26th, Shao Ning, the chief representative of Michigan State of China in China, expressed his concern to reporters. China's auto parts companies are the "leading player" of China's auto industry to the world and have an important strategy for the development of China's auto industry. significance.

Since December 2013, Fuyao Glass, Wanxiang Group, Shanghai Changhui Industrial Development Co., Ltd., and Zhuzhou Times New Material Technology Co., Ltd. have all built factories in the United States or acquired local companies. China's parts suppliers are accelerating. Enter the US market.

Component companies invest in the United States

In recent years, Chinese auto parts companies have accelerated the pace of overseas investment. Some auto parts companies are no longer merely satisfied with the export of parts and components, but set up factories in the United States and other countries and regions or directly acquire local companies, hoping to become global auto parts suppliers.

On August 29th, Fuyao Glass and the American PPG Industry Corporation's property handover ceremony for the Mt. Zion plant in Illinois, United States, was held at the headquarters of Fuyao Group and became the largest investment in Chinese auto parts companies in the United States. In this regard, Mao Haiyan believes that although this type of investment in acquiring companies is a fundamental stage, it is a step that must be taken. When asked about the conditions of the Aurora Axle’s investment in the United States, Mao Haiyan said: “The Twilight Axle is planning to negotiate investment in the United States. It has not been formally determined yet, and it is not convenient to disclose it.”

Chairman Cao Dewang of Fuyao Glass once stated that in recent years, although the growth rate of the global auto industry has slowed down, the United States is still the world’s largest auto consumption market, the market space still exists, and the US’s management model can help the company grow if zero. Parts companies want to be internationalized and gain access to the US market is an important symbol. Shao Ning also believes that if a company with a truly international vision and competitiveness does not develop in the US market, it will either have no confidence or no ability.

During the interview, Liu Ning, a consultant from the China Chamber of Commerce in Detroit and chairman of the ThirdWave Group Investment Group in the United States, referred to an article entitled “Chinese companies are rooted in Detroit.” The article states: “Several dozen Chinese companies are taking root in Detroit. This is China’s spare parts. The company is steadily moving toward the US automotive industry. Chinese companies are investing in new technologies in American companies and automobiles, selling various products from seatbelts to shock absorbers in retail stores, and hiring experienced engineers and designers. In absorbing the talents and expertise of domestic automakers and their suppliers, Chinese companies start with batteries and auto parts. Their growth is expected to eventually enable Chinese auto sales in the United States."

Establishing a car industry park is a way

How can auto parts companies “go out” to seek the development of the U.S. market?

Liu Ning said in an interview that although many parts and components companies have already invested in the United States, their development still encountered many problems, such as land leases, personnel recruitment, corporate culture integration, and employee care. At the same time, the bidding process for overseas investment is extremely complicated. Domestic parts and components companies are not familiar with many foreign situations, such as labor relations handling and legal disputes, lack of local support systems from business to talents, and lack of knowledge of foreign legal tax systems. It is the information and support that auto parts companies must obtain to invest in the United States.

In view of this, Liu Ning believes that the establishment of the China Automotive R&D Industrial Park overseas is an effective way to help domestic auto companies move into the world at the present stage. Through the formation of a park, the various social resources will be released. Liu Ning specifically said: "The park as a platform, can integrate local government resources at all levels, get preferential conditions; integration of local auto parts manufacturers and other supporting resources; centralized use of various local social resources, such as manpower, lawyers, accounting firms Etc.; The formation of agglomeration effect of talents; Positive publicity and guidance to the media and the public, and obtaining more support for Chinese auto companies; Aggregating various supporting life service agencies, accelerating the integration of staff stationed in local culture."

Shao Ning believes that establishing a car industry park is a good exploration. He disclosed to reporters that the Michigan State Government of the United States attaches great importance to the projects of China Automotive Industry Park. The ultimate goal of establishing an industrial park is to provide better service to Chinese auto companies. The specific form and content will be arranged according to the specific needs of Chinese companies. . At the same time, Shao Ning also said that Michigan is the “cradle” for the development of the US automotive industry. More than 70 percent of automotive R&D organizations in North America and more than 60 percent of large-scale automotive suppliers are here, and they can meet the talents and funds of auto parts companies. Technology and other comprehensive needs.

It is not only in Michigan that, for various reasons such as employment, the U.S. government has always welcomed manufacturing companies such as auto and parts companies to invest in the United States. This has created a good opportunity for domestic auto parts companies to invest in the United States. Market and policy environment.

Investment in the United States Must Improve Its Comprehensive Strength

In June of this year, the China Automotive Industry Association organized an investigation and inspection of the automotive industry investment environment of the United States at the invitation of the Michigan State Government and the Detroit Chamber of Commerce in the United States. Through this inspection activity, the Chinese side obtained first-hand information on US market policies, regulations, products, etc., and understood the current status and trends of the development of the US auto market. It has strong guidance for domestic companies to invest in the United States and is beneficial to Chinese enterprises. Learn to explore overseas markets.

Regarding the issue of “what capabilities component companies need to invest in the United States,” Liu Ning believes that auto parts companies must have the ability to integrate global resources in their investment in the United States; Shao Ning believes that investment in parts and components companies in the United States will require technology, Talents, funds and other aspects lay the foundation.

Mao Haiyan believes that auto parts companies must have comprehensive capabilities in product development, production, verification, and after-sales services. To invest in the United States must have a long-term plan and learn how foreign capital can enter the Chinese market. Specifically, one must understand as much as possible the market conditions of the investing countries, through the establishment of overseas offices, consulting companies, and the assignment of teams of experts; second, it must have its own talent strategy and employ local talents appropriately; Capital strategy; Fourth, business leaders must have overseas strategic vision and investment ideas.

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