The limitation of the new standard LED lighting industry is deeply entangled in "tangled"

At the beginning of January, the country's newly developed "Embedded LED Lamp Performance Requirements" and Other national standards were released. The standard is expected to be implemented in October this year, and will further regulate the LED lighting market in 2014. At present, because the price is not close to the people, energy saving is not obvious, etc., LED lighting products are not accepted by household consumers, and the unclear production standards also cause dealers and manufacturers to face many confusions. It remains to be seen how much the new standard will have on the market.
LED lamps and lanterns are not recognized by consumers. The national standards for "Embedded LED Lamp Performance Requirements" implemented this year clearly require that all lighting manufacturers to engage in the R&D and production of lamps in strict accordance with the quality standards and technical regulations in line with human production and life. Standardize and guide the current lighting and lighting industry.
The price is not close to the people, the energy saving is not obvious, and the consumer's recognition of the LED lamps is not high. The saying about the LED lighting for the lights is endless. According to the many years of acting for NVC Lighting, Beijing Sumiyal Jiaye Economic and Trade Co., Ltd., the owner of the squatter store, Mao Hao, the advantages of LED in addition to energy saving, the service life is also 2-3 times higher. In this regard, Zheng Jianzhang, general manager of the LED flagship store of Shanghai Yiyi Lighting (Beijing) Co., Ltd. also acknowledged that Zheng Jianzhang believes that although LED lamps are relatively expensive when they are first purchased, they are actually saving money on average every day because they are used for a long time. . Because of the different principles of illumination, LEDs also have good transparency and are widely used in public spaces.
However, LED lamps with such excellent performance are not highly recognized by consumers. Two years ago, Ms. Xu used LED ceiling lamps during her home renovation. Two years later, Ms. Xu insisted on switching back to energy-saving lamps. According to Ms. Xu, the LED lights in the home did not light up in less than a year, but the after-sales service said it was normal. The brightness is getting lower and lower, and it seems that power saving does not seem to save much.
Not only did the problem arise, but when I went to the market to buy the lamp again, the price change of the LED lamp also made Ms. Xu feel very unreliable. The original lamps that were purchased for more than 50 yuan are now less than 30 yuan. The original energy-saving lamps of more than ten yuan are still more than ten yuan. In contrast, Ms. Xu decisively chose energy-saving lamps.
Whether LED lighting is used in home use is really worthwhile. For example, a room uses a 6-watt LED lamp instead of a 12-watt energy-saving lamp. One lamp saves less than 10 yuan a year. However, replacing the original energy-saving lamp with an LED lamp requires an additional tens of dollars.
Zhang Jing, general manager of Wanjia Lighting Decoration City, told reporters that from the market situation, the reason why consumers rarely use LED lights is that the price is not enough. However, because the color of the LED luminaire changes a lot, it can be used as an auxiliary light source at home.
The dealer can only touch the stone and cross the river. Lao Zhao is a dealer of Wanjia Lighting Decoration City. He was involved in LED lighting six years ago. According to Lao Zhao, the current consumers who buy LED lamps only account for 20. For LED lamps, Lao Zhao said that dealers are also crossing the river by feeling the stones, not to mention that consumers are angry about the problem of brightness decay and price fluctuations. We are also very distressed.
Because of the promise of one-year warranty on the products sold, Lao Zhao has encountered many times in the past few years because of insufficient brightness. We can only explain to consumers that LEDs are new products and are not yet mature in technology. Lao Zhao recalled that the manufacturer will be replaced when the goods are re-stocked, but whether the products of the new manufacturers will have problems can only be seen from market feedback.
The market's frequent price cuts for LED lamps have made dealers afraid to buy more. At present, the speed of market elimination cannot keep up with the speed of new enterprise participation. Although it has been repeatedly heard that enterprises have closed down, the market still has inferior products. Chen Yansheng, chairman of the China Lighting Association, said that no matter the promotion of the policy or the hype of the media, there are too many companies involved in the LED lighting industry.
Many companies that don't do LEDs want to squeeze into the industry, creating an overheated situation, and consumer demand is just beginning. If supply exceeds demand, there will be a relative surplus of production capacity. In addition, the production of lamps is mostly a ring, some accessories such as chips can not be produced even by brand manufacturers, and the quality of the introduced chips can not be judged, so manufacturers seem to face greater confusion.
The sound manufacturers in the industry should consider the long-term interests of Chen Yansheng. The director of China Lighting Association can develop different styles and different types of products, which provides a lot of room for production enterprises, but no matter which type, consumers must Be responsible for. At present, because of the fierce competition in the LED industry, many products are subject to price cuts. Once the price is lowered, manufacturers may choose materials to reduce costs and even cut corners. After the ordinary people bought a bad product, they will have a feeling of distrust of the LED. Now it is true. Therefore, manufacturers should consider long-term interests, do not focus on price competition, reduce product quality, and harm consumer interests. At present, this situation will not last for a long time. In the future, there will be big waves and some enterprises will be eliminated.
It is unrealistic to completely eliminate energy-saving lamps. The general manager of Gaoli International Lighting Port is now using more and more LEDs, but it is still not realistic to eliminate all energy-saving lamps. After all, the country has no certain standard for LEDs. Now manufacturers, dealers, stores, selling lights are very anxious, but anxious is useless. In the past two years, from the sales point of view, consumers' awareness of buying LED lamps is indeed improving, and sales in 2014 will certainly double. With the self-testing by manufacturers and the improvement of production technology, the quality of products is also improving, but this process will take time.
The performance requirements of LED lamps are more than Zheng Jianzhang, the general manager of LED flagship store of Shanghai Qiyi Lighting (Beijing) Co., Ltd. The quality of an LED lamp is good, the life is not long, and the brightness attenuation is severe. It is determined by many factors. First, the chip, the quality of the chip plays a decisive role in the life of the lamp. The chips used by some small manufacturers are all produced by scrap recycling as raw materials, and the quality is even worse. The second is heat dissipation, and the heat dissipation is not good. If it exceeds 40 degrees, the life of the chip will be reduced and the brightness will be attenuated. The third is the power supply, similar to the trigger when the light is turned on. If it is unstable, it will affect the life of the light. But consumers are more concerned about the outer shell of the product when they buy it. This part can be done, but it is the least important.
Reporter observes the role of the new standard. He Gao, the general manager of the International Lighting Port, said that although Gaoli International Lighting Port has set up a LED lighting area, when the brand is introduced, the other party is required to provide qualified materials, but it can only rely on ordinary lights or even lanterns. Some specifications are used to constrain LED luminaires. There are no specifications specific to LED luminaires. He said.
Because there is no certain norm, the LED lighting industry is not effectively eliminated. Such competition will inevitably induce price wars, prices will be lowered frequently, some small businesses will reduce costs, product quality will not be guaranteed, and indirectly reduce consumers' trust in LED lamps.
For the country's newly introduced "Performance Requirements for Embedded LED Lamps", the reporters of the Beijing News have learned from many parties that they still only know the standard names and do not know the specific contents. According to Dou Linping, secretary-general of the China Lighting Association, the publication of the contents of the new standard text must be printed by the designated printing factory after the announcement of the National Standards Committee. Although the content is not visible at present, it is known that the new standard will be more stringent. In the past, a series of safety standards for luminaires were proposed, and performance standards were further proposed to further standardize the industry. Dou Linping also said that because the requirements for lamps are different in different environments, the new standard is not mandatory, and its role is limited rather than decisive. In the process of implementation and supervision, the standard will naturally increase the cost of the product. Whether the consumer is willing to spend this part of the cost, but also waiting for the market to investigate.

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