Before and after the encounter attack Beiqi scale dilemma urgently need to break through

At present, there are only a handful of auto companies that can be acquired in China. After Changfeng was captured by Guangzhou Automobile, only a few companies such as Brilliance and Fuzhou remained. Both Brilliance and Fuzhou have their own ideas. Not very "cold". Beiqi's ambition is facing a more realistic test

As one of the few industrial pillar enterprises of the Beijing Municipal Government, BAIC shoulders the burden that other domestic automobile enterprise groups have not shouldered, which makes BAIC always unable to break away from the intangible concerns in the process of its development. It seems to be a bit cramped. .

Doing large-scale is not only the Beijing government's rigid demand for BAIC, but also an important condition for establishing a foothold in the Chinese auto industry. The "Auto Industry Adjustment and Revitalization Plan" promulgated by the state this year clearly points out that through mergers and reorganizations, it will form 2 to 3 large-scale automobile enterprise groups with production and sales scale of more than 2 million vehicles, and 4 to 5 automobile companies with production and sales scale of more than 1 million vehicles. group. This goal makes the major domestic auto companies pay more attention to the significance behind the numbers.

It has been difficult for auto companies to expand their own production lines to obtain approval. The acquisition and restructuring of other auto companies have become the only way to expand the scale of existing companies. In order to seize the initiative, Beiqi is more like a cheetah attacking everywhere. Whether it is a rabbit or an antelope in front of it, it will be chased out first.

The eagerness of BAIC is not unreasonable. According to the target of this year, the scale of production and sales of Beiqi is expected to reach 1.2 million vehicles. Currently it ranks fifth in the domestic automobile group, and there is still a certain gap between SAIC Motor and FAW Group. After Changan Automobile reorganized its auto assets under the new CATIC Group, it surpassed Dongfeng. The car jumped to third place. However, after GAC Group acquired a series of actions of the shares of Changfeng Motor and reached a cooperation agreement with Fiat, it also exerted great pressure on it.

In the situation where there was a blockage before and after the pursuit of troops, Beiqi's domestic and foreign attack effect was not significant. The acquisition of Opel failed and the cooperation with international brands such as Chrysler and Volvo ended without results. The intermittent negotiations with the Fuqi Group and the Southeast Automotive Group all resulted in a significant reduction in the corporate image of BAIC Group.

The Beijing Automotive Group is full of ambitions this year, but few have been captured. If nothing else, by the end of this year, the acquisition of Saab and the acquisition of 40% equity in Fujian Daimler will be completed.

Industry insiders believe that the reorganized Fujian Daimler project, although it does not directly and effectively supplement Beiqi in terms of production capacity, can serve as a springboard for BAIC to enter the southeast and south China markets in the future, and further strengthens its cooperation with Daimler. It is also a domestic expansion of the Futian Daimler cooperation project.

The objective of BAIC is to achieve production and sales of 2 million vehicles at the end of the “Eleventh Five-Year Plan” period. Therefore, the production capacity of 40,000 units of Daimler in Fujian can only be a drop-in for Beiqi. Xu Heyi once stated clearly that one-third of the production and sales targets for the next 2 million vehicles will be completed through acquisitions. The purchase of Daimler and Saab in Fujian is obviously a piece of cake.

"Beiqi is committed to responding to the call of the country's industrial policy on the issue of mergers and reorganizations and is actively looking for partners to use domestic and international resources for discussion." Wang Da, general manager of Beijing Automotive Holding Corporation, disclosed to reporters.

However, currently there are only a handful of auto companies that can be acquired in China. After Changfeng was captured by GAC, only a few companies, such as Brilliance and Fortune, remained. Both Brilliance and Brilliance have their own ideas for BAIC Group. Not very "cold". Beiqi's ambition is facing a more realistic test.

Compared with FAW, SAIC, Dongfeng and Changan, BAIC is an absolute younger brother. In the process of shifting from a planned economy to a market economy, BAIC has always been plagued by the problems of “scattered, small and chaotic.” According to an old leader of BAIC, the layout of Beijing's auto industry was rather fragmented. Companies were fighting each other, and they rarely communicated. The matching relationship between enterprises was also confusing. In 2006, after Beihe Yi, chairman of Beijing Automotive Industry Corporation, took office, he proposed Group development strategy, and at that time, the top few auto groups have already formed a production and sales scale.

Xu Heyi mentioned the focus of work in the past two years. As a systematic project, the conglomeration of Beijing Automotive further deepened the adjustment of state-owned assets and carried out management systems, property rights systems, and corporate governance structures involving companies and companies. The major changes brought about a reshuffle of all kinds of interest relations, “adjusting the relationship of property rights as the starting point, adjusting the product structure as the main line, and improving the function of the group as a support, with the aim of improving the group’s profitability and making The group formed the degree of concentration and verticality of production."

Beiqi plans to realize a sales income of 110 billion yuan this year, and has re-setted a new three-year plan for production and sales of 1.5 million units in 2010, sales revenue of 150 billion yuan, and production and sales of 2 million units in 2011, and sales revenue of 200 billion yuan.

“In order to achieve the goal, BAIC will actively integrate the vehicle platform and quickly make BAIC a passenger vehicle and commercial vehicle based on research and development, manufacturing, production and sales of complete vehicles, passenger vehicles, commercial vehicles and joint ventures with independent brands. The company's equity management is the main business of listed companies." Xu Heyi said frankly.

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