FAW Xichai meets market demand with outstanding product strategy
The three “Wei†were closed and the momentum was rainbow
Achieving and making appointments, and accumulating more and more, with deep and thin hair - both extensive and comprehensive experience and skills, and a clear self-positioning, unremittingly nurture and develop their own superior products. This is a practice-proven company that competes in the market. Neutrality is an effective method of invincibility. FAW Wuxi Diesel Engine Factory (hereinafter referred to as "FAW Wuxi Diesel") is by virtue of its extensive expertise and seasoned market experience, excellent product strategies to meet market demand and win market recognition.
On the morning of August 16, FAW Xichai, as a company in the “Enterprise Modernization Lines and Products†project of the APEC Youth Skills Summer Camp, received more than 100 teachers and students from 21 economies of the Asia-Pacific Economic Cooperation (APEC). While the teachers and students of the summer camp were deeply impressed with the charm of Chinese manufacturing, they were also amazed at the sensitivity of FAW Xichai to the market demand and the corresponding and complete product strategy.
Highly built, persistent
Unlike some companies in the same industry who are keen on diversified development, FAW Xichai has long established a vertical product strategy with a high degree of openness and has established a clear business boundary: choosing to become bigger and stronger in the engine sector. FAW Xichai strives to deepen its engine business to create an expert brand in the engine sector. It is precisely because of this dedication that FAW Xichai soon established a comparative advantage in the areas of heavy trucks, China Cards, and light trucks. After the above industry advantages were established, FAW Xichai combined its market environment with its own reality, continued to expand its own industry territory in the market structure, strived to improve the competitiveness of light engines, and improved the status quo of the low recognition of the passenger car market, and increased the number of yachts. Shipbuilding, generators, construction machinery and other areas of product development and promotion efforts.
At the same time, FAW Xichai is also committed to meeting the demand for personalized or unique products in overseas markets and has proposed the international market to account for 30% of the sales of FAW Xichai. Thanks to this visionary product strategy, FAW Xichai has established a dominant position in multiple markets and eventually became a leader in the engine industry.
Scientific layout, proud
In order to fully cover the target market and meet market demands in many aspects, FAW Xichai has a scientific and rational layout of product structure. According to the product characteristics and its market orientation, FAW Xichai divided its products into three major series: Aowei, Hengwei and Conway. Each product line is an independent product brand and successfully achieved product marketing to brand marketing. The key change.
Aowei series products featuring leading technology, high strength, low consumption, and excellent quality are the strategic product sections of FAW Xichai, bearing the heavy responsibility of the brand vision of “national brand, high-end power†of FAW Xichai;
The durable and easy-to-use Hengwei series products, after fully absorbing international advanced technology, have been independently developed through localization and have established the dominant position in the middle power market, which is the best for medium and light trucks, passenger cars and off-road machinery. Match power.
The Conway series of products featuring economical efficiency, reliability and durability are the key products of FAW Xichai. Conway series products have the characteristics of high technology starting point, good product performance and strong supporting performance, and are the preferred power brands for light trucks, light buses and off-road machinery.
The three “Wei†were closed, and the momentum was like a rainbow. FAW Xichai played with the three powerful tools of Aowei, Hengwei, and Conway, and was invincible in the surging power market competition.
Committed to innovation, leading the trend
When talking about the product innovation of FAW Xichai, Mr. Qian Hengrong once said proudly: “FAW Xichai follows the most advanced international diesel engine development process, and benchmarks the design concept, design method and design structure of advanced engines at home and abroad. With the goal of researching and designing the most competitive engines, the four products launched by Xichai have achieved the 'four lead' of technical routes, proprietary technologies, cost-effectiveness, and platform series..." In recent years, FAW Xichai has been in the domestic market. The awards for major industry awards have made great achievements. The industry experts have received favorable comments and industry leaders have received praises. Of course, the most proud of all FAW Xichai employees is customer satisfaction. The real economic benefits brought by the high-tech content of FAW Xichai products deeply meet the needs of customers. They praised the high quality and high-tech exchange of FAW Xichai. FAW Xichai is relying on product innovations that it is keen to explore, with a solid science and technology to lead the development direction of China's power market.
Keep improving, good reputation
"Quality is life, life is only once." This is the simplest and most vivid portrayal of FAW Wuxi's pursuit of quality. For many years, FAW Xichai has always implemented the strategy of winning by quality, built high-end technology to create high-end quality and high-end quality plastic tree high-end image, and strictly enforced the “three-capacity improvement†put forward by the manager of Qian Hengrong on quality improvement. "Three fast" requirements, to implement the quality improvement measures quickly and thoroughly, to ensure that each requirement is put in place on time. It is this near-paranoid pursuit of perfect quality that has made FAW Xicep products proving itself in the market and gaining a loyal following: The famous domestic passenger car manufacturer Xi'an Volvo Bus Co., Ltd. chose only domestic tin when selecting domestic engines. Chaiji; Ningbo bus more than 11 meters bus 100% choose xicai; Nanchang bus purchase more than 80% select xicai ... These users praised FAW xichai engine is reliable and durable, high attendance, efficient operation, is a real people The pride of the brand.
Since the beginning of this year, the domestic power market as a whole has slowed down, and the three “Wei†companies under the control of FAW Xichai have continued to strengthen in the market competition. Their sales have contradicted the trend, and they have been reported to be the top three in the industry. Among them, export sales exceeded 8,000 units, an increase of 15% year-on-year, once again setting a record high. When we were amazed at the excellence of FAW Xichai's product strategy, it would not be surprising at all that the good results achieved by FAW Xichai today will be natural.
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