LED scene lighting upgrades intelligent lighting all the way
2019-06-03 14:03:40
In 2014, the 19th Guangzhou International Lighting Exhibition once again used lights to gather the attention of the world. At this year's show, not only the share of home lighting products of major brands has increased significantly, but also the LED intelligent lighting technology has become more mature. The visible light intelligent lighting products combined with IT and mobile phones are refreshing.
Scenarios and commercial lighting have been popular in previous lighting exhibitions. Most of the major lighting brands are mainly commercial lighting and outdoor lighting, while commercial lighting is mainly based on lighting in supermarkets and department stores. One of the most obvious changes in this year's lighting show is that many brands have shown a significant inclination to home scene lighting and commercial lighting in home shopping malls.
The reporter saw in a brand lighting exhibition hall that the exhibition hall creatively used the home specialty store as a target to display the lighting layout of many home products stores such as bedroom products, bathroom space, living room furniture, kitchen cabinets, etc., giving home retailers more Inspiration for the display of furniture and building materials. On the other hand, these spaces and lighting arrangements are completely copied into the home lighting. Exhibitors can compare their own spaces with the lighting layout of the exhibition hall to gain creativity.
Opto Lighting Marketing Director Huang Zhijian said that lighting products should meet the common needs of home and business, lighting designers should have a deep understanding of the different lighting and psychological needs of people at different times and in different spaces. By integrating the home business space, the exhibition allows the audience to see not the simple display products or the monotonous scene display, but to display the LED lighting design in the same space, so that the audience can experience the multi-function of LED lighting.
It is worth mentioning that the lighting giant Philips has also set aside 1/3 of the booth as a home lighting product display, and launched a variety of Chinese style LED home lighting products such as Pan Yun.
Home appliance giants enter the lighting field This year, Guangzhou Lighting Exhibition, there is a very obvious phenomenon, more and more domestic home appliance brands have become the focus in the lighting exhibition, beautiful lighting, TCL lighting, BYD lighting have significant booths, innovative products Become the focus of the show.
As everyone knows, the Dutch brand Philips (PHILIPS), which is famous for its home appliances, is actually the lighting sector. In fact, as early as a decade ago, domestic appliance giants have also seen the huge blue ocean of the lighting market. After TCL Group and Haier took the lead in the lighting market, giants such as Konka, Midea, Skyworth and Changhong also invested a lot of money and advanced into the LED lighting field. In addition to Haier’s exit, other brands have increased their layout of LED lighting year by year. .
For home appliance giants with annual revenues of tens of billions or even hundreds of billions, the smooth flow of financing channels and the brand awareness are undoubtedly the great advantages of home appliance lighting brands. Li Chunan, general manager of TCL Lighting, said that we will strive to exceed 1 billion yuan in lighting sales by 2016, and only have a sales scale of 1 billion yuan in the lighting market. He Wei, the deputy general manager of the United States, told reporters that the lighting of this year's lighting exhibition has brought the two killers of smart home and optical components to compete. Obviously, the traditional home appliance giants do not want to miss the only chance of overtaking in the corner of the LED lighting era.
The reporter saw at the scene that the beautiful lighting brought about ten series of new products such as ceiling lamps, hole lamps and ceiling lamps, and opened the smart home lighting experience hall in the exhibition hall. The release of M-Smart smart home indicates that intelligent lighting has been Be an important strategic direction for the future of beauty lighting. He Wei said that in 2014, the lighting industry was hailed as the outbreak of LED development. Midea Lighting will fully complete the switching of LED products and grab the lighting market at the fastest speed. Nowadays, the lighting of the United States has been regarded by the Midea Group as the next important strategic assault.
Smart Connected Lighting is a newcomer to the most technologically advanced category in the home industry. With the development of lighting technology, lighting has always been the leader of smart homes. Insiders pointed out that in the future, the lights will not only be limited to lighting, but also can be used to transmit information and data. Through the newly developed smart connected lighting system, using visible light as a medium to establish contact and communication, the owners can also according to their own preferences. Personalized lighting is set up in the work and life, and you can even get the information you want.
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