Dongfeng Motor Co., Ltd. will increase its sales volume by approximately 1 million units after launching 15 new models in two years

Dongfeng Motor Co., Ltd., China’s largest automotive joint venture company, announced yesterday in Shiyan that about 15 new models will be launched in the next two years, and its sales volume will increase to 2.3 million units in 2015, with a domestic market share of 10%.

Dongfeng Motor Co., Ltd. was established in 2003. It is a joint venture between Dongfeng Motor Corporation, China’s third-largest auto group, and Nissan Motors, Japan’s second-largest auto group. China and Japan each hold 50% of the shares. The company has a full range of product lines including passenger cars, light commercial vehicles, heavy-duty and medium-sized trucks, and is unique among Chinese and foreign joint venture car companies.

In the 10 years since the joint venture, the annual sales volume of Dongfeng Limited Autos has surged from 298,000 vehicles at the beginning of its establishment to 1.365 million vehicles last year. Until June this year, Dongfeng Motor Co., Ltd. has sold 8.527 million cars, sales revenue of 951.597 billion yuan, and a market share of 7.07%, ranking fifth in the Chinese auto industry.

Dongfeng Limited stated that it will rely on the six production bases in Zhengzhou, Huadu, Shiyan, Fuyang, Liuzhou and Changzhou to implement the “two-wheel drive” development strategy for passenger cars and light commercial vehicles. In the next two years, its Dongfeng Nissan Group will have sales of more than 1.3 million vehicles and will play a major role in generating revenue. In the next 10 years, the passenger vehicle segment (Dongfeng Nissan) will enter the top three in the industry, and the light commercial vehicle segment (Dongfeng) will enter the top two in the industry, and its overall strength will rank fifth in China’s auto industry.

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