Samsung LED signing Song Wei Lighting to expand China's LED field

From June 9th to 12th, the 2014 Guangzhou International Lighting Exhibition was held in Guangzhou China Import and Export Fair Complex.
The Guangzhou International Lighting Exhibition has attracted the attention of the wind direction industry because of the industry's display and promotion of the most innovative lighting products and LED technology, which has become the development of the international lighting industry. Especially in recent years, LED technology has advanced by leaps and bounds. After the rapid development of domestic LED companies in a short period of time, the baptism of the market has closed down a lot, and integration has become a major theme of this exhibition. It is also in this context that on June 10th, the world-famous LED manufacturer South Korea’s Samsung Electronics held a re-release conference at the exhibition and a number of companies such as Songwei Lighting and Rishang Optoelectronics, which are well-known lighting companies in China. Signing a strategic cooperation agreement is of great significance.
According to the data, Samsung Electronics, established in March 1938, is the largest company in Korea and the largest and leading company in the international market. Sales of LCDTV, LEDTV and semiconductors are among the highest in the world. In recent years, based on the successful experience in the LED TV backlight market, Samsung Electronics has launched a variety of LED lighting components to meet customer needs while working on the development and innovation of LED lighting components.
According to reports, because Samsung's LED is close to natural light, with high light color, high light efficiency and high reliability, it can help customers achieve better creative and better effect LED lighting applications, while at the same time cost-effective Advantages to help customers reduce overall costs. As such, Samsung Electronics LED lighting components are widely welcomed in China.
Tang Guoqing, general manager of Samsung Electronics LED China, said that after years of rapid development in China's LED industry, the price war has seriously disrupted the entire market. There is no minimum price, only lower prices. The final winner of the price war is not the lowest price. In the case of intensified competition in the domestic market, the LED industry needs a benign competition. This is also the purpose of today's signing of domestic well-known lighting companies such as Songwei Lighting. Integration has become an inevitable trend in the development of the industry and the survival of LED companies.
Tang Guoqing said that in cooperation with Songwei Lighting, the most important thing is Song Wei Lighting's confidence and determination to create a Chinese national brand through innovation, and a strong development momentum. As far as I know, Song Wei Lighting has just opened the sixth local specialty store in Malaysia, and has opened more than 400 specialty stores in China. We are very admired that Song Wei Lighting only plays Song Wei's own brand in the market, and it is to open the store next to the world famous lighting brand store and directly participate in international competition. As long as Song Wei opened the store, these big brands were under great pressure and even forced to close. It is the quality of the product, which makes me feel shocked!
In Tang Guoqing's view, the reason why Song Wei can do this is that it is based on the novelty and fashion of product design, technological innovation, product quality and other branding to win the market, rather than relying on low prices. .
It is understood that before signing a strategic partnership with Samsung Electronics, Song Wei Lighting, a leader in modern minimalist style home lighting, has been using Samsung's LED components since the introduction of LED products four years ago. Xie Wei, general manager of Songwei Lighting, said at the signing ceremony that he had a dream to build Songwei Lighting into a national brand of China, let Chinese products go global, and let China's lighting products stand on the world stage.
He said: The feeling for us is that Samsung Electronics' LED components are very expensive. Our Songwei lamps are also very expensive, but one problem is good quality. So today, all the chips that Song Wei has come all the way are provided by Samsung Electronics, so that Song Wei Lighting has always had three famous labels in the industry, one is the most expensive, the other is the best, and the other is original. . However, it turns out that in the past few years, Songwei Lighting has made a comprehensive effort in the domestic and foreign markets, indicating that consumers have already recognized the quality of Song Wei and recognized the concept of Song Wei. So these three labels, Song Wei will continue to stick.
Tang Guoqing, general manager of Samsung Electronics LED China, said that Samsung Electronics has been committed to being a market leader in technology development. Samsung is willing to work with the strategic partners we signed up with the leading products and technologies, not only to make Samsung's LED products lead in China, but also to lead the world.

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