·Festival promotion is the off-season of the new season "Falball World Cup" promotion!

In June, the temperature in Guangzhou continued to be hot, and local dealers were also unable to withstand the “off-season”. In the fierce battle of the Brazilian football World Cup, the car companies set off a round of “World Cup” sports marketing heat wave. This summer, it is destined to be a sports marketing war for car companies, and dealers are happy to have new gimmicks to attract consumers' continued attention to their own brands.

Holiday promotion is a low season magic weapon

Although the car is in the off-season, the car market in June is very lively, the Children's Day, the Dragon Boat Festival, the Father's Day, and the “World Cup” sports marketing led by car manufacturers. These festive festivals have become an off-season that dealers must not miss. Marketing magic weapon. Most car brand dealers have made a lot of efforts in instigating potential consumption power, and they have made a lot of commemorative gift packages for the World Cup. Some dealers told reporters that the off-season tests the marketing capabilities of various brands of car dealers, and does not take the off-season in the off-season, but it is suitable for calming down to make a good opportunity to make brand influence.

Of course, the most affordable is still cash promotion, most dealers use cash discounts, boutique gift packages, replacement special offers to combine with the benefit of customers. For example, Beijing Hyundai recently launched a preferential policy for the force, Rena, ix35 and other car discounts of more than 20,000 yuan; Ford dealers for the wing tiger, the new Fox, etc., respectively, to offer a car to give 3,000 yuan oil card or 1200L gasoline service, The classic Fox can also be offered a full purchase tax gift, and the flexible financial exclusive policy is even more "forward". If the down payment only costs 18,960 yuan, you can "buy" a wing. Jianghuai has launched the promotion policy of “Lucky Seven Stars and Seven Months to Send Seven Cars”. If you buy a car, you will have the opportunity to get a prize car or a custom football. Dongfeng Yueda Kia recently launched the K3 and K3S World Cup options packs around the two SUV models of Zhirun and Lion Run, and launched the “Easy to Buy Double-Run Passion World Cup” theme promotion; Freddy also launched the World Cup exclusive price.

High-end luxury car off-season promotion

After the Guangzhou limit, the demand for car purchases of Laoguang has changed. The sales of high-end luxury cars that directly benefit from it are getting hotter and hotter. Of course, the price is also obvious. Some high-end luxury cars are “dropped” and are staggering. In particular, this year's economic slowdown has led to more high-end luxury car sales, the promotion has become "scared", and the discount rate has reached six figures. Such as the Audi A8L, the highest discount of 458,000 yuan, you can buy an A6L low-equipped model. Although this offer is limited to the highest model, the A8L's low version also has a discount range of around 200,000 yuan. Lexus LS and LX part of the high-profile models offer more than 100,000 yuan. Jaguar's XF also has a profit of around 150,000 yuan, and the Jaguar XJ offers a larger discount range of 230,000 to 370,000 yuan! Note that this is not the price of the car, but the real cash dividends! Land Rover's Freelander, Discovery, Aurora and other models have a maximum profit of 160,000 yuan. It can be said that the “moisture” of the mid-to-high-end luxury cars in the auto market is still the biggest, and the drop in the price of the cars is staggering. However, due to fierce competition, the days of luxury car dealers are not good, because the most expensive luxury cars basically do not make money. Ms. Huang, a local dealer of BMW, told reporters that the high-end luxury cars in the price range of 300,000 to 400,000 yuan are the most demanding and the most competitive. However, in view of the popularity of the models, the current high-end luxury car discounts in this price range are not particularly strong. The market is quite a bit "in short supply", such as BMW's most popular 5 series, currently only about 15,000 yuan.

It is worth mentioning that in order to allow customers in the off-season to wait for more peace of mind and increase the brand reputation, dealers pay more attention to the protection of car booking customers. For example, Dongfeng Nissan's Nanling franchise store launched the over-current transportation subsidy for Xinqijun's “One Continent”. Starting from June 1st, after the delivery of Xinqijun orders for more than 30 days, every additional day from the 31st day, you can enjoy the “overdue transportation subsidy” provided by Nanling franchise store for 33 yuan/day until the actual Delivery date. Others such as New Fit, New Corolla, etc. also have similar car waiting for subsidies.

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