Eight major marketing models to create a "gold medal" agricultural brand
2019-09-20 14:07:55
[China Agricultural Machinery Industry News] Some experts have said that the next five years will be the golden age of agricultural product branding, which shows the importance of the brand. Then, on this basis, what channel marketing models can better help to enhance the value of agricultural brands? 
Eight major marketing models to create "" agricultural brands
Membership mode
As people's economic conditions improve, the attractiveness of the original ecological products is getting bigger and bigger, and the attention is getting bigger and bigger, because the food in the city is less and less tasteful as a child. Many products contain various additives or genetically modified. Food, we have exhausted our taste buds, so the original ecological products almost become synonymous with "consumption."
The membership system will also emerge as the times require, and will develop rapidly in the future. The membership system will be spread quickly through various "commercial associations, car clubs, classmates, and industry committees." And popular. There are always some people who will pursue these simple things for a better life. Therefore, we have to "brand packaging" our products through various methods. We only provide those who need them. The membership system must be the real future. One of the main development directions of eco-agricultural products, and what we need to do is to identify our target customer groups and establish a membership-based supply and demand relationship through appropriate methods.
2. Internet marketing
Internet marketing is a popular sales method at this stage.
However, the online sales of agricultural products, especially the sales of primary products, are related to the current season. Unlike other deep-processed products, which can be sold for many years, some online stores cannot be used as the main battlefield. The network sales target is very clear, that is, first-tier cities and provincial capital cities.
After the goal is clear, in order to better display the credibility of the product, we need to let everyone know where our products are. How is it produced? Everyone needs to trace the source and know the process. At this time, the forums people like, especially the food forum, have become the main battlefield. Therefore, you can build a publicity sticker, and carry out product promotion for many years to improve the attention of the product. At the same time, your micro-signal, micro-store number, Taobao, subscription number, agricultural product sales platform, etc. will be associated with each other for comprehensive publicity.
3. Order system mode
The order system is actually an upgraded version of the membership system. The members are mainly large-scale processing enterprises, and the output is in line with the company's own production needs. For this, the original agricultural producers are usually planted on a large scale, and the grain is mainly for fine processing enterprises and fruits. For fruit deep processing and beverage companies.
Establishing a long-term cooperation mechanism is what every peasant hopes, but it faces the price competition between the two sides due to the market. If there are more plants, the company will choose better products and lower prices, and planting less. Planters will choose high-priced companies. In the competition, no one is right or wrong. The only thing is the price adjustment. Therefore, the order system often appears in the company's own base, because both parties have credit default issues, because once the credit defaults, both sides of the risk are subject to huge risks.
4. Distribution mode
Distribution is a cooperative approach for large-scale, multi-category agriculture and long-term supply and demand businesses. This is an industry that requires product diversification and can provide different products for different years depending on the seasonal relationship.
For example, many hotels and restaurants have specialized agencies that deliver single or multiple types of products to each unit for a long time, because the merchants already have long-term credit relationships, and the shipping units already have a fixed source of products. This is the in-depth marketing of agriculture. As our original producer of agricultural products, cooperation with such units or units in need to provide seasonal products is also a long-term mechanism.
5. Monopoly mode
This is a kind of final marketing method for branded goods. We can see the monopoly of various brands from the market. “LV, Mercedes-Benz, BMW†are very familiar to everyone, and agricultural products can also be sold in this way. Other bulk products can be used for such operations, including rice, fruit, beef and mutton, etc., which can form a large-scale product scale. This is an upgraded version of grain and oil monopoly in the agricultural market.
6. Export system model
There are many products exported to foreign countries in various parts of China. However, after exporting abroad, foreigners have returned to China after deep processing. This shows two problems: the quality of our country's products has been recognized by others; second, our deep processing industry The chain did not form.
If you want to export your products abroad, you can find them if you look carefully. As long as you have the scale, go to Hong Kong or Macau to travel, go to their agricultural goods freight transit, let them visit, find dealers, if the products are really good, they can make money, cooperation opportunities are still very big .
7. Advertising mode
"Orange", this is an advertising product. He is not a food. He is a gift, a representative, so we can't sigh his product, but sigh his way. First we have to understand, he There are a number of celebrities who are behind the support.
We can learn his way, your product is not a product, but a carrier. The website relies on what makes money, except that members are selling advertisements. If your product is a carrier of advertising, the value of your product is not as valuable as advertising. "Orange Orange" This time your product is not just a product, but a billboard.
8. Other modes
It takes time and effort to carry out wholesale and retail through the wholesale market and transport it to other cities to sell.
The sales of agricultural products, we must use the business management thinking to do, can not limit their own ideas, marketing methods are diverse, how to do, we must first understand their product characteristics and planting patterns, to the actual target customer needs As a starting point, purposeful sales and increase the added value of the project products.
(Original title: Eight channel marketing models for quickly and effectively building agricultural brands)
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