Without a brand, there is no competitiveness. Dialogue: Yu Tian, ​​general manager of Li Tiansheng

A lot of websites: How do Yuchai people understand the meaning of Chinese famous brands?

Li Tiansheng: With the continuous improvement of the degree of marketization in China, more and more Chinese companies have realized that in today's increasingly fierce market competition, there is no brand without competitiveness. Therefore, we Yuchai has strong recognition of China's brand-name products. Having won China's brand-name products, it is of great significance for the “Rising China System Project” that we are planning and implementing to drive the Chinese-developed engines into the markets of developed countries.

Being a Chinese brand-name product also means that Yuchai's product quality must not only be supervised by the user, but also be subject to supervision from the entire society. Yuchai’s social responsibility and public moral responsibility require a higher level.

A large number of websites: What advantages did Yuchai get for the title of China Famous Brand?

Li Tiansheng: Yuchai has won the title of China Famous Brand from the leading market competition status.

Yuchai has become China's largest internal combustion engine production base since 1995. In 2003 and 2004, Yuchai ranked first in the nation for two consecutive years of production and sales. In 2004, Yuchai sold 210,000 diesel engines, ranking first in the world in the mid- and heavy-duty commercial vehicle category. It jumped from the 334th in 2003 to the 231rd in 2005 in the top 500 Chinese enterprises; the top 500 manufacturing companies. Yuchai ranked 116th and ranked first in the internal combustion engine industry.

In 2004, Yuchai’s market share in vehicle diesel engines, large and medium-sized passenger vehicles, non-vehicle diesel engines, and agricultural machinery was 12.1%, 75%, 21%, and 43%, respectively; it occupied medium-sized commercial vehicles, urban buses, and highway passenger cars. The first rate, especially the urban public transport and highway bus market, took the top spot with more than 70% of the market. At the same time, the products have been exported to 43 countries and regions including Japan, Russia, Taiwan Province of China, Southeast Asia and South America.

Yuchai formed a three-tiered service network in the domestic market for its service network, and established 36 branch offices (offices) and 1,050 service stations. In Vietnam, there are five offices in Vietnam, Cuba, Indonesia, the United States, and Germany. It has the largest marketing service network in the industry in China.

"The general failure does not exceed 8 hours, serious failures do not exceed 72 hours" service commitment is the shortest in the domestic industry.

Li Tiansheng: Yuchai has received such honors, which is both an encouragement and recognition for the enterprise, and also spurs and supervises the enterprise on the other hand. How should Yuchai maintain and improve its internal quality?

A lot of websites: Acquiring the title of China's famous brand is only part of our goal. Our pursuit is to increase our efforts to continue to build brands. Like the "Germany-made" machinery and "Swiss made" precision instruments of the past 100 years, Yuchai also wants to Become a world famous brand: "Classic manufacturing, from Yuchai."

A lot of websites: How does Yuchai regard Chinese intangible assets? How will it make greater use?

Li Tiansheng: China's brand-name products refer to products whose physical quality has reached the advanced level of similar products of the world, are among the leading domestic products of the same category, have a market share and reputation among the industry, are highly satisfied with customers, and have strong market competitiveness.

Striving for brand names is no longer a "patent" for consumer products. Brand-name companies have already covered various industries. We realize that competition between companies and enterprises is often manifested as brand competition. If the enterprise product is a brand name, it often represents the quality of the product, represents the economic strength of the enterprise, and represents the status and value in the industry.

No matter how brilliant Yuchai has achieved, it will always be the starting point. At present, the competition in the internal combustion engine industry is becoming more and more fierce. Since Yuchai does not rely on any auto group, it must be invincible in the brutal competition and maintain the industry's leading position, it needs more efforts.
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007

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