Sun Weimin: Establishing Partner Relationship with Customers

The Swiss company TORNOS, which is known for its precision CNC lathes, has recently made new developments. With the introduction of the revolutionary multi-spindle CNC automatic lathe MultiSwiss, TORNOS has also integrated its comprehensive architecture. In terms of products, the future TORNOS aims to use precision CNC lathes such as multi-axis lathes and longitudinal lathes to radiate four industries: automotive, medical, electronics, and timepieces. In terms of services, TORNOS strives to build partnerships with its customers by listening to their needs and guiding them to a higher direction.
“TORNOS also has a five-year plan in China, which is to increase TORNOS sales by 4 to 5 times now through the improvement of the organizational structure and the introduction of targeted new products.” Total of TORNOS Trading (Shanghai) Co., Ltd. Dr. Sun Weimin, the manager, mentioned the development goals of the company. First of all, based on the product, TORNOS will continue to expand the scope of the product, but also targeted to deliver high-quality products to the Chinese market.

Taking MultiSwiss, a multi-spindle CNC automatic lathe introduced by TORNOS at CIMES2012 as an example, Dr. Sun further elaborated on the TORNOS product strategy. The product will revolutionize the lathe field. It provides a link between single-axis and multi-axis automatic lathes. It is a machine developed based on the "completely integrated" concept and front-end operating characteristics. The design of this new machine has taken into consideration the needs of three types of customers: CNC multi-axis automatic lathe users, cam multi-axis automatic lathe users, and slitting automatic lathe users. This device is very suitable for Chinese users, providing a very high price/performance ratio under high-precision conditions. Moreover, to support the launch of this product, TORNOS also decided to strengthen its sales and service team.

TORNOS has a full range of products for different needs, whether it is slitting or multi-axis. In addition to strengthening its own product range, TORNOS has acquired CYKLOS, a specialist company for surface treatment, and has already applied in the automotive parts processing field. In addition, TORNOS has acquired Almac, a company specializing in micro machining centers, and is engaged in the production of machinery. The moving parts in the table. Since then, TORNOS has further consolidated its core strengths in the four major industries of automotive, medical, electronics and timepieces.

“The technology of “whirlwind milling” used in medical treatment comes from TORNOS. This technology is applied to the processing of implants and bone nails. It is very effective and greatly improves the surface quality of workpieces. In addition, TORNOS also has guns. The introduction of drills into the deep hole processing of bone nails has greatly reduced the processing time. There is also the TORNOS invention 'Plum Blossom' nail that has helped the medical field to solve many processing problems.” Dr. Sun continued to introduce the advantages of TORNOS in several other fields. Such as the manufacture of engine fuel injection systems in the automotive industry, TORNOS has become a strategic partner with Bosch, the main supplier in this field. There are also increasingly demanding automotive parts manufacturing, such as ABS systems, brake systems, etc. TORNOS can not only provide products, but also a full range of solutions. Another major industry is the electronics industry. Dr. Sun said: “The TORNOS equipment was introduced in China as an aeronautical connector and electronic connector manufacturing in China very early. There are many similar electronic component products, and this market has great potential. ."

No matter what the field, TORNOS pursues the goal is to make every TORNOS machine tool used in China to maximize its efficiency. “Although good equipment prices will be higher, but in the long run, effective processing time must be included in the calculation. High-end equipment, high operating rate, low auxiliary processing time, high production efficiency, the ultimate gain will be higher than the original The cost.” Dr. Sun also showed that TORNOS is weighing the price and performance. MultiSwiss is the cost-effective product that TORNOS has tailored specifically for the Asian market.

Many parts suppliers in China are rising stars, so TORNOS not only provides them with equipment, but also provides them with pilot solutions. Dr. Sun points out that this is what TORNOS means to establish a partnership with customers. “We want to be an interactive partner with our customers, not only to follow their needs, but also to conduct timely guidance. That is, TORNOS is willing to share our processing experience, including the reform of production management. Here we not only have to tell them Investment costs, but also to tell them the cost of one-piece and operating costs. Both sides consider the development of cooperation."

As a strategic partner of the customer, TORNOS will improve and standardize the Training Academy in Shanghai, aiming to provide a strong talent training base for the development of customers, and also provide the market with more talents who are familiar with TORNOS products and make TORNOS technology a market. widely used. TORNOS training will be divided into planned training in the showroom and training at the customer's site. The training target is not limited to the already established customer groups, but faces the needs of the vast market.

With the increase of business volume in the Chinese market, the number of installed equipment has increased to meet the customers' continuous production in the middle of mass production. After the Hong Kong spare parts store, TORNOS will set up another spare parts store in Shanghai, closer to Chinese customers will cooperate with the Group's spare parts network to provide customers with economical, rapid response and fast delivery spare parts processing systems. Efficient use of TORNOS machine tools for customers.