Pirelli won the 2009 China Tire Enterprise Summit Forum

On July 15, 2009, Pirelli won the double happiness event at the just-concluded 2009 China Tire Enterprise Summit: In the "2009 China Wheel of the Year" announced on the forum, Pirelli launched its first global launch in March this year. The Cinturato P7 high-performance eco-friendly tire received the highest honor for "China's Tire of the Year 2009"; at the same time, P Zero, another flagship product of Pirelli in the high-end tire market, was selected as "The Power of the Year 2009" for its outstanding performance in the performance test of high-performance cars. Tire Award.

This forum aims at the current trend of energy conservation and environmental protection in the world automotive industry, and discusses issues such as the application of new materials for tire companies and high-tech innovations, green energy-saving tires leading new environmental protection issues, and so on. The reason why Pirelli Tire acquired these two important trophies was the Pirelli focus and pursuit for environmental safety in recent years.

Michael Cati, Commercial Director of Pirelli Tire China Co., Ltd., took over these two heavy trophies on behalf of Pirelli: “This is a great honor and recognition for Pirelli. Pirelli has been in the Chinese market since 2005. Introducing the latest technology and products to China, P Zero and Cinturato P7 are the best proofs. Like the theme of this forum, Pirelli will continue to commit itself to green energy-saving technological innovation and realize the harmony of ecological environmental protection and high performance.”

More than 100 years of experience in racing and production of ultra-high-performance tires has enabled Pirelli to build the knowledge and know-how to achieve the highest performance products in every application area. The new Cinturato P7 tires are the first high-performance eco-friendly tires for the high-end market. They are also in line with the EU standards that will be implemented in 2012, reflecting Pirelli’s comprehensive, especially ecological and environmental protection. Social responsibility.

Cinturato P7 effectively reduces the energy consumption and toxic emissions while ensuring the fun and safety of mid- to high-end cars. It uses composition formulas containing special polymers to improve tire grip, reduce braking distance, reduce noise, and ensure high standards of active safety, even under harsh road conditions. From a safety point of view, it can effectively ensure the performance of vehicles under dry and wet conditions.

P Zero tires are the flagship product of Pirelli's high-end tire market. P Zero represents Pirelli's most advanced technological research results. It offers unprecedented performance to all the most discerning drivers in all aspects: sporty driving, comfort and safety. Its appearance has brought epoch-making innovations in the field of high-performance tires, demonstrating Pirelli's innovative formulation and structural features. Pirelli P Zero tires are used in many top sports sports cars.

In 2005, the completion of Phase 1 of Pirelli's Shandong plant marks its official entry into the Chinese market. At present, Pirelli has two production lines in China, all located in Luzhou, Shandong, producing truck tires and car tires. The emergence of the Yeoju factory consolidated the globalization of Pirelli tires. At present, Pirelli has a total of 23 factories in 12 countries around the world.

Pirelli has taken a series of active and effective marketing campaigns in China, such as the 2008 Pirelli Calendar (photographed by Patrick Demarchelier) and other cultural events held in Shanghai to increase its brand awareness and since 2009, for three consecutive years. The title sponsors the China Football Super League.

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