Sichuan FAW Toyota expands capacity of new plant targeting SUVs and commercial vehicles
2021-05-13 00:02:00
Sichuan FAW Toyota Motor Co., Ltd. held a new factory celebration in Chengdu Economic and Technological Development Zone and the new Prado debut ceremony. On the same day, the reporter visited the new factory located in the Chengdu Economic and Technological Development Zone (Longquan District). This is an important project for China’s FAW and Toyota to increase investment in the southwestern production base after the Wenchuan earthquake and support reconstruction of the earthquake-stricken areas. The factory covers an area of ​​approximately 455,000 square meters. The total investment of the project is 3.6 billion yuan, and its annual production capacity is 30,000 vehicles.
At the factory, the reporter also witnessed PRADO, which has just been assembled from the production line. The new model has been fully upgraded in appearance, interior, power steering, technology deployment, and security.
At present, FAW Toyota has built factories in three cities across the country. What is the role of the Sichuan factory for the national market? In the meeting room of the new factory, Toyota Sasaki Satoki, the managing director of Toyota, Hiroshi Haruaki, general manager of Sichuan FAW Toyota, and Liu Yigong, vice general manager of Sichuan FAW Toyota, received an exclusive interview with the new factory and Toyota's future strategic plan.
The new factory is a commercial vehicle production base
Annual output will reach 30,000 vehicles
Xuan Qing, General Manager of Sichuan FAW Toyota Motor Co., told reporters that the Sichuan plant is more of a product rather than a geographical meaning for FAW Toyota: its production line structure and production production such as Corolla [review picture forum], crown [review picture forum], etc. The car models are very different. It emphasizes the vehicle's passability and off-road type. Therefore, they are responsible for producing dynamic SUVs and commercial vehicle models. For the Sichuan factory, the customers ordered by the group are the main ones. At present, the factory's annual output can reach 25,000 vehicles, and there are still hopes to exceed 30,000 vehicles. If we add the output of Sichuan FAW Toyota Motor Co., Ltd. Changchun Fengyue Company, the annual output will reach 100,000 vehicles.
Sales rose 30% in the first quarter
Annual target of 800,000
"Toyota once underestimated the Chinese market." Sasaki Akio, Toyota's managing director, told reporters on the same day that as early as 2004, Toyota proposed that China's auto sales in 2010 will reach 10 million units, and Toyota will have a 10% target and Prophecy, and the previous data has been greatly exceeded last year. "Last year, Toyota completed sales of 700,000 vehicles in China, far from keeping up with the pace of development in the Chinese market." Sasaki Akio said that even so, in the first quarter of this year, Toyota's sales in China still rose by 30% year-on-year. Toyota has the highest growth rate in the global market.
Compared with other brands, Toyota is more conservative, even if the future development speed can not keep pace with China's speed, share will decline, still can not go too fast and there are problems. The 800,000 sales target set before this time has not changed, and Toyota will also strive to exceed 1 million vehicles in 2012.
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