Re-shuffling of the B-class Auto Market European Lions ** Japanese

Since April this year, the auto market has been sluggish, and the Japanese market has experienced a significant decline due to productivity. At the same time, the market share of European Volkswagen and PSA has risen significantly. In the most important B-Class market, Volkswagen will also launch the new Magotan B7 after the launch of the new Passat, while the legal Dongfeng Peugeot 508 will be launched in early July. The new Magotan B7 and Dongfeng Peugeot 508 will undoubtedly be staged a "Lion Warlord" (Peugeot-style LOGO Peugeot and Wolfsburg-based Volkswagen) in the same European camp. The two European markets will compete against each other. Change the ground and fight again.

It can be expected that the new European products will become the biggest highlight of this year's Class B market. New cars, including B7 and 508, invariably improve their own quality, and move closer to C-class cars in terms of luxury configuration and driving enjoyment. European cars are about to launch a fierce attack on the Japanese-led first camp.

The re-shuffling of the B-class automobile market has long been dominated by the Japanese B-class auto market. The Camry, Accord, and Tianmu firmly occupy the first-line camp, and other brands can hardly ignore it. Now, with the "European troika" - the new Passat, Dongfeng Peugeot 508, and the new Magotan B7 have listed, the European Department began to challenge the Japanese dominance, and tried to become a leader in this market.

Compared with Japanese rivals, the new Passat and other European models have obvious advantages in terms of technology deployment and safety and quality. In addition, the improvement in fashion modeling and comfort performance of the European system has also narrowed the gap with the Japanese system.

Security is still a feature of the European system. For example, in the aspect of active safety, the new Passat is equipped with the latest version of the all-round ESP body dynamic electronic stability system, with the HBA emergency brake assist system, DSR driver steering tips, smart tire pressure monitoring system and other series of forward-looking safety technology; passive safety, all More than 60% of the car's structure uses high-strength steel plates, 28% even use ultra-high-strength steel plates, and A-pillars and B-pillars adopt special hot-forming technology, and their strength can reach 6 times that of ordinary steel plates.

European cars have also made a lot of efforts in the internal space. The height and height of the Dongfeng Peugeot 508 are respectively 4826mm, 1855mm, and 1465mm, and the wheelbase is 2815mm. The legs and head space are comparable to those of Japanese competitors. In terms of manufacturing process, Shenlong No. 2 Plant invested a large amount of capital to provide equipment for the “Detection of Hub Detection + Toe-inspection Line”, and the dynamic performance of 18 vehicles including brakes, ABS/ESP system performance, automatic air conditioning, tire pressure, reversing, and handbrake. The vehicle performs a full range of inspections to ensure the reliability and quality of the vehicle. Dongfeng Peugeot 508's "integrated laser welding" technology is very exquisite, while stressing the solid and safe, the beauty after welding processing is also very fine.

In terms of comfort, the European car also changed the simple design concept. Different from the positioning of the previous generation of magotan sports and control, the new generation of magotan enters the mainstream B-class car market through the adoption of longer wheelbase and more luxurious configuration. Its positioning will also incorporate more public commercial content, such as the use of elegant style. Sports chair, equipped with Dynaudio Tanner car stereo - super sports car Bugatti Veyron Grand Sport with the sound, the overall quality has significantly improved.

The collective jump of the European “troika” faced lower prices of Mercedes-Benz and BMW’s low-end models. The strategy of the European B-Class was a collective rise, which significantly improved the quality and configuration, bringing a sense of value. Driving experience.

The new Magotan B7 has increased wheelbase and significantly improved interior space. In addition, the car is also equipped with a variable line assist system that can estimate the speed of the rear vehicle, a fatigue recognition system, and the operation is more convenient. The new Passat is equipped with a PLA automatic parking assist system with reversing image and full-range parking radar. The performance of the suspension system is also significantly optimized. In addition, equipped with full-car seat heating, rear independent air conditioning, cruise control, automatic headlight wiper, sunshade and other technical equipment.

Comfortable and intelligent technology configuration is a highlight of the Dongfeng Peugeot 508. The car is equipped with an info-drive system integrated control button similar to that used by BMW and other brands, and the rear electric adjustable business class seats and reference airlines. Technical VTH color head-up display, four-zone automatic air conditioning, rear occupants adjust the front and rear position of the driver's seat, rear multimedia audio and video systems, dual control rear window electric sunshade and so on. These configurations not only make driving easier and safer, but also create a comfortable in-vehicle driving space, providing users with a value-conscious experience.

The configuration upgrade of the above models shows that many of the equipment previously available on the C-Class are now being deployed on the B-Class. All of these are gradually blurring the boundary between Class B and Class C cars, and the “C Sports” of Class B cars is inevitable.