How the Air Source Heat Pump Breaks the Current Status of “Ice and Fire”

Abstract: It is understood that as the “fourth generation water heater” following gas, electric and solar water heaters, air source heat pump water heater is a new type of green energy industry. Compared with traditional gas and electric water heater products, it is not only safe but also Energy saving and environmental protection, even compared with solar energy, have obvious advantages. It changes the way that traditional solar energy products only depend on direct sunlight or radiation to collect energy. It uses the refrigerant in the equipment to collect heat energy from the natural environment air and heat the cold water through a heat exchanger. However, air-source heat pump water heaters in the production and sales links and media publicity campaigns face the dilemma of “ice and fire”.

The hype of the media has given the air source a lot of attention. However, businesses have not been able to open the market very well. For various reasons, there are reasons for the stage of industrial development, and more because the manufacturers have not yet formed a systematic marketing system and R&D capability, and their internal strength is seriously insufficient.

The marketing model is too old and fails to highlight product features It is understood that air-source heat pump water heaters are currently similar to solar and air-conditioning marketing models. In fact, air-energy heat pump water heaters have outstanding characteristics in terms of energy conservation and environmental protection, and their product positioning is high-end, and consumer awareness and acceptance are still not high enough. Air source heat pump water heater manufacturers want the product to be accepted by the market, can not eager for quick success, the stability of the cultivation of consumer awareness is the key. Terminals can't go out. It's difficult to open up the situation with a distributor's blood.

Instability of product quality is fundamental because the air source heat pump water heater industry standard is not clear, leading to low industry barriers, but the market has great potential, which led to many companies that do not have strength to join the army of air source heat pump, resulting in industrial chaos Like clusters. There are more and more phenomena such as OEM and shoddy. Everyone thinks that the start is the key. It is hard to know that starting is the absolute principle. At present, air-source heat pump water heaters have many problems left for experts to overcome, and product quality needs to be strengthened. Only by fundamentally solving the problem of product use and functionality, can it really win the market's pro-gaze.