Wang Chuanfu wanted to share the interests of the three parties: pure electric ice broke next year?

On December 21, BYD finalized the establishment of a wholly-owned pure electric bus production plant in California. Ten days ago, BYD headmaster Wang Chuanfu hurriedly boarded a flight to Colombia and announced the establishment of the first e6 electric taxi team in South America in Bogotá the next day.

In the most recent month, Wang Chuanfu has been negotiating promotion issues in various countries that may have received orders for BYD electric vehicles. There is not much time left for Wang Chuanfu. According to him, “our pure electric car has no competitor in two years” has already passed more than two years. In order to seize the advantage, he had to step up the commercialization of pure electric vehicle products.

After spending the adjustment period, BYD can free up more efforts to find different promotion modes according to the different conditions of each country. Not long ago, it launched in the country to open a large area of ​​pure electric vehicle market for the purpose of urban electric solutions, through the implementation of pure electric vehicles in cooperation with financial institutions to purchase installment payments.

Another attempt was to get rid of local protectionism. BYD began to borrow local auto company resources and establish joint ventures with joint local governments, electric vehicle operators, and car companies to produce electric cars locally. Following this approach in Tianjin and Yunnan, BYD extended this model overseas. On December 11th, BYD determined to establish a joint venture in Bulgaria to produce electric buses.

Anxious to find a breakthrough in the development of enterprises, the head of the people Wang Chuanfu can no longer tolerate the decline of various business sectors. Although the current market situation of electric vehicles is still sluggish, Wang Chuanfu, who has always been stubborn, once again speaks amazingly. He said: “The opening of the electric vehicle market is only a matter of fact.”

Wang Chuanfu: Only a short game

From the recent sales of BYD pure electric vehicles, Wang Chuanfu seems to have found the basis for “only a short jump”. In the first 9 months, BYD sold a total of 1801 new energy passenger vehicles, including 895 BYD e6 pure electric cars and 906 BYD F3DM dual-mode electric vehicles (hybrid).

Small batch orders from various cities around the world are also accelerating. On the morning of November 1st, 49 BYD e6s were loaded with foreign trade Ro-Ro vessels and sailed from Tianjin Port's Universal Ro-Ro terminal to Bogota, the capital of Colombia. Not long ago, London has also confirmed the introduction of 50 BYD e6 pure electric taxis.

The overall sales of domestic new energy auto companies are also better than in previous years. According to the data released by the China Association of Automobile Manufacturers, the country's major passenger car companies have sold 6,982 new energy vehicles in the first nine months of this year, including 3009 pure electric vehicles, and hybrid vehicles. Car 3973 vehicles.

At the same time, there has been a more positive trend in national policies. The State Council Organ Affairs Authority, the Ministry of Industry and Information Technology, and the Ministry of Science and Technology jointly launched the pilot demonstration work of the central government agency for new energy electric power official vehicles in Beijing on the 26th. The first batch of 23 new energy electric vehicles were used as official vehicles by the 11 agencies of the central government and vehicles were provided by BYD and JAC.

Local governments represented by Shenzhen and other cities are also actively promoting. According to data provided by relevant departments in Shenzhen, Shenzhen has put in 2,350 new energy buses, accounting for more than 20% of the total number of buses. By 2015, Shenzhen New Energy Bus will account for 50% of the city's total bus fleet.

BYD thus concluded that the new energy vehicles driven by the group's customers, the market may soon surpass the winter. However, local protectionism may still be the biggest obstacle. Wang Chuanfu also admits that the protection of local auto companies in various cities greatly increases the difficulty in promoting new energy vehicles. This is the main reason why most people in the industry do not like the inflection point theory.

For the private consumer market, Wang Chuanfu believes that as long as the group customer is opened, the goal is near. The biggest obstacle to the commercialization of pure electric vehicles is the high price. “The reason that pure electric vehicles are expensive is because the cost of batteries is high. If we can have a certain scale, the cost of batteries can be reduced,” said an insider of a car battery manufacturing company in Shenzhen.

Wang Chuanfu concluded from scattered market signs that “the next year will usher in a small explosion in the pure electric vehicle market.” Although it did not disclose the internal expected value of pure electric vehicle sales next year, but the global production capacity layout In a slow development, BYD revealed on December 21 that it will establish BYD's first overseas wholly-owned bus factory in California next year.

According to authoritative data, the number of electric vehicles in the United States will reach 1 million units in 2015, which has huge market potential. According to BYD's plan, the exact address of the plant will be announced in March or April 2013. It is estimated that the output of the bus will reach 50 to 100 units in 2014, and the annual output will be more than 500 after one year.

Electric Bus: First Step of BYD Global Expansion

Wang Chuanfu, who once paid more attention to the technical field, was not interested in standing at the forefront of the market selling cars. However, the expectation that the electric vehicle will achieve a breakthrough in 2015, which began as early as four years ago, is getting closer, and when the market's response begins to change, he begins to stand at the stage.

More than a month ago in Beijing, Wang Chuanfu used his own PPT for the first time to introduce products and marketing models in detail. "BYD will introduce innovative measures for the sale of pure electric vehicles, adopting three modes of financing leases, operating leases and buyer's credits, which are intended to solve the problem of high pressure for buyers to buy one-off funds because of the high price of pure electric vehicles."

On November 23, Wang Chuanfu officially implemented this model in Wuhan and claimed to implement the “Three Zeros” (zero dollar car purchase, zero emission, zero cost) business model for the first time in China, reducing government costs and risks. This has special significance for BYD. BYD's electric car promotion has been difficult to get out of its hometown of Shenzhen. The official promotion of Wuhan is an important step to break local protectionism and provides a sample for the promotion of other cities.

Wang Chuanfu believes that the promotion of electric vehicles is not based on the existing needs of the market to determine, but to do the first person to eat crabs, to guide consumption. Whether this view can stand firm depends on whether it can find a suitable business model, namely, model innovation.

The automobile industry is based on its great attraction to the local economy. Local governments all hope that manufacturers can set up factories to produce locally, and instead adopt market protection policies, objectively setting up the resistance of foreign companies' products to enter the local market. In fact, BYD was able to test a new model in Wuhan and reached an agreement with the Wuhan government to jointly produce a new energy vehicle with the local Dongfeng Yangtze River Company. Finally by the Mayor of Wuhan Tang Liangzhi, the agreement will be led by the Wuhan Municipal Committee, in the trial operation of BYD pure electric buses in some bus lines in Wuhan. In addition, municipal vehicles and sanitation vehicles have gradually been converted to BYD electric vehicles.

BYD at this time has realized that the three main “protagonists” for the promotion of new energy vehicles are government departments, bus operators, and car companies, and extends the use of such promotion experience to overseas. The goal is to point out that the production capacity of local brand vehicles is weak. In Latin America and Eastern Europe, on November 27th, it held the “Sino-Singapore New Energy Bus Operation Forum in Shenzhen” in Shenzhen. Participants included Brazilian and Colombian bus operators in many South American countries and related government departments in Shenzhen.

The promotion of this model has achieved initial results. In collaboration with the Bogota Mayor’s Office, the Communications Bureau, and the Environmental Protection Agency, on the morning of December 12, Wang Chuanfu announced that it has established the first pure electric taxi in South America in Bogotá. team.

The day before, BYD and Bulgarian Bulmineral signed a formal contract. The two sides announced that they will establish a 50:50 electric bus joint venture and will be named Auto Group Motors. This is the first electric bus joint venture in Europe and the first electric vehicle joint venture established by BYD overseas.

Similarly, this project has also received the support of Bulgaria's Ministry of Transport, and BYD's intention is to drive electric buses into Eastern Europe and even the entire European market. He Yipeng, general manager of BYD Auto Export Trading Division, said: "I hope the establishment of the joint venture will take BYD's new energy vehicles to take root in Bulgaria and will spread throughout Europe."

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