International commercial car prices in Shanghai


The 15th Shanghai International Automobile Industry Exhibition with the theme of "Innovation and a Better Life" kicked off. Domestic and foreign commercial vehicle companies actively participate in the 2013 Shanghai Auto Show to showcase advanced technologies and products for commercial vehicles. Let's take a look at this feast, what international commercial vehicle companies have to show to the Chinese audience.

Products are closer to the Chinese market

The products brought by international commercial vehicle companies at this year's Shanghai Auto Show are showing characteristics that are closer to the needs of the Chinese market, and some of them are products that have undergone adaptive improvement and meet the requirements of China's emission standards and will soon be put on the market.

One of the three models exhibited by Mann in Germany is the new TGS 18.44004×2 large-size transporter. The total length of the car, including the trailer, is more than 17 meters. The German Mann LX cab is equipped with a multi-function steering wheel and a steering wheel. Height and angle adjustable. The TGS18.400 is an efficient transport vehicle with excellent stability, ride comfort and handling. The TGS41.4808×8 luxury cross-country RV is jointly built by German Mann and Armadillo. It is equipped with a powerful 353 kW high-power engine. It is understood that while the car has high performance, it also has excellent low fuel consumption.

Iveco brought all of its heavyweight models, including the StalisHI-way, which won the 2013 International Truck of the Year award last year, the Trakker, which has performed well in the engineering vehicle market, and Eurocargo, the chassis of the Chinese card. At the Guangzhou Auto Show last year, these three cars have been demonstrated. However, at this year's Shanghai auto show, Iveco brought the model that was officially sold in China. After these three cars enter the domestic market, they will adopt the Euro IV emission model, which has an advantage over the imported European tractors currently on the market.

Scania brought four models of the Touring Bus (Euro IV), the new 13-liter truck engine, the G400 heavy truck, and the Jade Wing truck modified on the Scania R620 heavy truck.

Scania presented the European-famous Touring bus for the first time at this year's auto show. Touring buses are produced by Scania in cooperation with Suzhou Haeger Bus. Scania provides chassis and vehicle design, and Hager is responsible for top-loading manufacturing. The modification of the modified "Jade Wing" truck was inspired by an ancient Swedish legend. Based on the Scania R620 heavy truck, it was modified to carry the Scania truck culture mission.

Reflecting China's market strategy

China's huge market has attracted many international commercial vehicle giants to visit the Nuggets. The international commercial vehicle companies participating in this exhibition also reflected their strategic intentions in China.

For the first time, the Volkswagen Group in China joined its commercial vehicle brands Volkswagen, Audi, Skoda, etc. together with the commercial vehicle brands Scania and Man.

The years of cooperation between Volkswagen Commercial Vehicles's Mann, Scania and Chinese companies, combined with the market development of VW commercial vehicles in recent years, laid the foundation for Volkswagen Group's commercial vehicle business in China.

In 2009, Mann made a strategic partnership with China National Heavy Duty Truck Group through its stake in Sinotruk. Last year, the two parties jointly launched SITRAK, a new brand for the Chinese market. In addition, Man also has technical cooperation with Shaanxi Automobile, Youth Bus, Yutong Bus, Huanghai Bus and other enterprises.

After its debut at the Shanghai Auto Show in 2011, Scania was once again present at the International Auto Show held in China. Su Bolun, general manager of Scania China, said that he believes that the demand for efficient transportation solutions in the Chinese market will increase. Scania China is fully prepared for this. This year's Shanghai auto show will bring the upcoming Touring buses and the European IV heavy-duty truck G400, which is the main push in the Chinese market, representing Scania's confidence in the Chinese market.

In addition to bringing with it a full range of European-imported trucks tailored for the Chinese local market, Iveco also showcased its products from joint ventures in China, reflecting the three China strategies of Iveco's import, export and localization go hand in hand.

Navistar, who did not set up a stand alone, exhibited with JAC. Lu Wei, general manager of China Business Planning and Communications at Navistar, said that not participating solely in the exhibition is mainly considering considering joint ventures with Jianghuai to display products together, and that it can also demonstrate a close strategic partnership with its partners.

Heavyweight company absent

Volvo and Pika, who were present at the Shanghai Auto Show in the last year, have not exhibited at this year's auto show.

In the last Shanghai Auto Show, Volvo first exhibited in the name of the group, showing Volvo Group's leading technologies and products in the field of trucks, passenger cars, construction equipment and engines. The Pegas Group, Europe’s largest truck company, brought its Duff truck series products to the show for the first time at the last Shanghai Auto Show. Last year, the Beijing Auto Show also exhibited.

For reasons not exhibiting, the reporter contacted Volvo Trucks and related departments of Pekka Group, and the response was that the group made the decision not to exhibit. Pega's relevant sources told reporters that their users are mostly in the petrochemical industry, use high-end special vehicles, and are well-known in the petrochemical industry.

The auto show is a marketing campaign for companies, and expanding brand influence is one of the goals of companies participating in the auto show. For companies with relatively high brand awareness and relatively stable users, using the exhibition platform to promote brands and display products may not be the most preferred method.



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