·Automobile parallel import will take the lead in the Shanghai Free Trade Zone

According to the "People's Daily" news, the "Opinions on Strengthening Imports" issued by the General Office of the State Council recently clearly stated that it is stepping up the pilot project of parallel import of automobiles in the China (Shanghai) Pilot Free Trade Zone. The relevant person in charge of the Shanghai Free Trade Zone revealed that a pilot program for parallel imported cars is being formulated.
This is likely to mean that cars that have been in the gray zone for a long time will be imported in parallel and will be the first to be formalized in the Shanghai Free Trade Zone. Consumers will also have the opportunity to buy imported cars, especially imported luxury cars, at cheaper prices.
What is a parallel imported car According to reports, the parallel import of cars is an internationally accepted approach, which is intended to provide new sales channels for brand car manufacturers to maximize the intellectual property benefits of brand manufacturers. Usually imported cars must pass through the country's automobile distributors, while parallel imported cars are imported without the authorization or permission of multinational automakers and distributors in China. They are not original genuine cars designed and produced for the Chinese market. Known as the "gray imported car."
For a long time, government departments, industries and society have debated whether China should allow or encourage parallel imports. The "Opinions" allowed the Shanghai Free Trade Zone pilot cars to be imported in parallel, which is a major breakthrough.
With the deepening of anti-monopoly in China, the authorized distribution model of brand manufacturers has been criticized by many parties. In August this year, Shanghai clearly stated that it will promote the “parallel import of cars” policy pilot in the Pilot Free Trade Zone. At the beginning of September, the Shanghai Free Trade Zone car parallel import pilot program was reported to the Ministry of Commerce, which was considered by the outside world to be an important step in parallel importing out of the gray zone. On September 25th, the Beijing Asian Games Village Auto Trading Market signed a “Strategic Cooperation Framework Agreement for Promoting Parallel Imported Cars Three Guarantees Service” with PICC, which to some extent eased the after-sales service problem of parallel imports. On October 1st, the State Administration for Industry and Commerce stopped the registration of auto dealers and authorized dealers of the brand, which was interpreted as the government's action in liberalizing parallel imports. With a series of positives, can parallel imports really subvert the imported car market?
Cheaper price is its advantage Compared with conventional imported cars, parallel imported cars can be said to have excellent advantages and disadvantages. The 15% to 20% spread has become the biggest advantage of parallel imported cars, and the lack of after-sales service has become the biggest obstacle to parallel imported cars.
The reporter recently visited some parallel import car dealers in this city, and noticed many new cars, such as Toyota Prado, BMW X5, Land Rover, Mercedes-Benz, etc. At first glance, they seem to be not much different from the cars in the brand 4S store, but the actual They have different identities - they are "parallel imported cars."
Mr. Wu, a parallel import car dealer in the airport, told the reporter: "In addition to the various taxes and fees on the basis of overseas sales, the imported car sold in the 4S store also absorbs the lucrative profits of the brand. In recent years, imported cars have been frequently approved for high prices. In contrast, parallel imported cars are directly imported from abroad, and the cost is naturally reduced.
However, Mr. Wu also admitted that according to the previous "Automobile Brand Sales Management Implementation Measures", the domestic sales of imported cars must pass the "total distribution" established by overseas automobile manufacturers in China, and these parallel imported cars have been bypassed. "Total distribution", his status is a bit embarrassing, he expects the new rules to be implemented as soon as possible.
The after-sales problem is worrying. Price concessions, more choices, it sounds tempting to hear these parallel imported cars. Once the after-sales worries are resolved, they seem to be inciting the entire imported car market.
It is understood that Tianjin and other cities have solved the "three guarantees" problem through the insurance model, but the more realistic problem is that although the three-pack insurance has supplemented the after-sales guarantee defects for parallel imported cars, it will also be included in the future parallel imported cars. cost. Zhao Xuxiang, Minister of the People's Insurance Liability Insurance Department, said: "In the future, the automobile importer who cooperates with PICC will obtain the three-pack certificate issued by PICC after signing the insurance agreement, picking up the car, passing the commodity inspection and paying the premium. After the car owner purchases the car, The relevant operations are filed in the Three Guarantees Network of the General Administration of Quality Supervision, Inspection and Quarantine. These will all enter the market price of parallel imported cars as a cost. Therefore, the gap between the price of parallel imported cars after “regular identity” and the price of conventional imported cars is still large, and there are still many uncertain factors.
The reporter learned in the interview that although the involvement of insurance companies can include parallel imported cars into the “three guarantees” system, under the existing dealer system, OEMs are often reluctant to provide after-sales maintenance for parallel imported cars. . Ordinary repair shops or other brand owners may not be able to solve problems once they involve professional problems and failures.

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