What is the significance of the exhibition? Guangrao International Tire Exhibition urges industry transformation and upgrading

Today's industry is facing a serious structural overcapacity, the competition is becoming more and more intense, and the market is accelerating. At the same time, mobile Internet technology has infiltrated into the market. People are no longer enthusiastic about on-the-spot exhibitions. What is the significance of holding exhibitions under all kinds of pressure? What role can the exhibition play? How should the exhibition under the new situation develop innovatively?

As the saying goes: The benevolent sees the truth, and the wise sees the wisdom. Guangrao County, Shandong Province, gave a firm answer: despite changes in the situation, a firm sense of responsibility, innovation and awareness of development, adhere to the condensate, focus on the ground, work hard, can overcome difficulties and counterbalance development. In their opinion, it is a good opportunity to hold a good event in China's rubber tire industry - China (Guangrao) International Rubber Tire Exhibition. This will not only make the show a “barometer” reflecting the economic development of the industry, but will also be able to promote the transformation and upgrading of the industry. force.

A highly international exhibition

The 6th China (Guangrao) International Rubber Tire Exhibition, which will be opened at the Guangrao International Expo Center in Shandong from May 15th to May 17th 2015, has grown to an area of ​​42,000 square meters, with a total of W1, W2, E1, and E2. M1, M2, M3 and outdoor exhibition areas will have more than 1,500 overseas buyers from more than 100 countries participating in the exhibition; it is expected that there will be 50,000 professional visitors at the exhibition, and the exhibition area, number of booths, and number of professional visitors are all higher than the previous exhibition. A substantial increase.

This is one of the few professional exhibitions held in industrial clusters in China. It has been successfully held for five consecutive years since 2010, but it has quickly gone through other professional exhibitions in China for several years or even decades. Not only exhibitors, buyers, visitors, transaction amount and other major indicators have made major breakthroughs in each session. Its exhibition scale, exhibition level and influence have quickly become the forefront of similar exhibitions in China, becoming the largest in the country. The most professional and internationally renowned professional exhibition.

Guangrao Tire Exhibition Site
Guangrao Tire Exhibition Site

Many well-known domestic and foreign companies and industry leaders actively participated in the Guangrao International Rubber Tire Exhibition. Among them, 14 Fortune 500 companies including Emerson of the United States, LANXESS of Germany, Rheinland of Germany, Kobelco of Japan, Shimadzu of Japan, and Goodyear of the United States participated in the exhibition; 37 of the top 75 global tire companies exhibited, of which the top 10 in the world's top 75 tires There are 8 exhibitors. At the same time, more than half of the world's top 10 rubber machinery manufacturers and top 10 tire mold manufacturers in the country are exhibiting. In addition, 120 overseas companies participated in the exhibition, which accounted for 20% of the participating companies. They came from more than 40 countries and regions including the United States, Germany, Italy, Japan, India, and Taiwan, making Guangrao International Rubber Tire Exhibition a higher level and more internationalized. .

Of course, Guangrao International Rubber Tire Show, which is in the ascending period and growth stage, has done a variety of positive and innovative explorations in increasing the attention and development of the exhibition, and has also been deepening the discourse power and influence of the brand exhibition. . As early as 2013, China (Guangrao) International Tire & Rubber New Material Industry Conference was held, and the first “Guangzhou consensus” for the development of China's rubber tire industry was reached. This year, the fair will continue to host the 2015 China (Guangrao) International Tire and Rubber New Materials Industry Conference. Focusing on the theme of “International Strategy, Green Technology, and E-Commerce-Driven”, Germany, Turkey, the United Kingdom, South Africa, India, Russia and other international rubber tires are well-known. The technical experts, engineers, and trade representatives of institutions, associations, and enterprises explain the latest technologies and successful cases in the industry, study and judge development trends, explore development paths, and guide enterprises to develop to higher levels.

In general, the level of internationalization is one of the important indicators to measure the visibility and influence of an exhibition. The export of Guangrao International Rubber Tire Exhibition has reached more than 20%, and it has quickly become famous in the industry at home and abroad. It can be said that Guangrao International Rubber Tire Exhibition has become a domestic first-class, internationally renowned professional exhibition, an important platform for the display of international and domestic rubber tire industry exchanges and cooperation, as well as promoting the healthy development of the industry, and its social benefits are increasingly prominent.

After studying the reasons, there are two indispensable factors behind the development of Guangrao International Rubber Tire Exhibition. The first is the correct positioning of the exhibition. From the very beginning, taking the entire county's power to organize exhibitions, Guangrao County established the concept of “stand on the basis of reality, highlight features, reflect bright points, focus on the future, innovate and develop, and later step up”, and coupled with excellent service standards, Guangrao International Rubber Tire The exhibition stood out from many exhibitions in a short time.

The second and most important point is that the development of the rubber tire industry in Guangrao has developed a symbiotic relationship with the development of the exhibition. The purpose of holding the exhibition was to build an international foreign exchange platform to help the county have scale advantages. The rubber tire industry with cluster advantages has strengthened the exchange and cooperation between the industry and even the international industry giants, effectively integrating resources and exchanges. Information, trade negotiations, the introduction of projects, capital and advanced technology, business philosophy, outstanding personnel, and promote the healthy and rapid development of the industry.

A few days ago, China's (Guangzhou) International Rubber Co., Ltd. was selected as the “2014 China Top Ten Brand Exhibition Project” aimed at appraising, commending and publicizing the exhibitions that have achieved remarkable results across the country, establishing brands, promoting quality products, and promoting the development of China’s convention and exhibition industry. The Tires & Auto Parts Exhibition won the award. It has become a well-known exhibition with China-ASEAN Expo, China-Asia-Europe Expo, and China Hi-Tech Fair.

From the tire show can see the development track of Guangrao rubber tire industry. Since the fifth session, the main indicators of the exhibition have been greatly improved. The number of exhibitors increased from 315 to 610, an increase of 93.7%; the number of professional visitors increased from 26,000 to 43,000, an increase of 65.4%; the five-year trade fair cumulatively reached an agreement of intent trade 2440, the intention to trade 50.6 billion yuan. Looking forward to the future, with the vision of globalization and relying on the unique local industrial clustering advantages, the development vision of Guangrao Rubber Tire Exhibition “First in the province, first-rate in China, and world-renowned” is being presented.

An engine that drives the transformation and upgrading of the industry

The gathering of SMEs has played a significant role in stimulating regional economic development in recent years, and promoting China's new industrialization and national economic development. Practice has proved that the development of industrial clusters can not only transform growth patterns, agglomerate resources, form economies of scale, generate agglomeration effects and radiation effects, and become an effective way to accelerate the process of industrialization and urbanization, but also an experimental platform for promoting economic development, systems, and scientific and technological innovation. platform.

With the further liberalization of China’s trade and investment environment, international mobile capital will certainly look more towards China in the process of seeking an advantageous position in the global value chain, and the process of the formation of Chinese SMEs will be different and the majority The starting point is relatively low. Although agglomeration can bring great advantages to SMEs, it will face enormous pressure from foreign competition. How to make full use of the agglomeration effect, expand the external living environment of SMEs, and use external resources to strengthen the international SMEs In this aspect, Guangrao County has made active explorations and achieved considerable development.

The 5th Guangrao International Tire Exhibition Site negotiates trade
The 5th Guangrao International Tire Exhibition Site negotiates trade

All along, Guangrao County will follow the principle of “integration of yellow and blue, unified land and sea, and integrated development” to take the opportunity of holding the International Rubber Tire & Auto Parts Exhibition and firmly grasp the work of “grasping for opportunities, taking positive actions, and taking the lead in development”. Keynotes, strive to use various resources, give full play to advantages, take advantage of potentials, develop and innovate, build a domestic industrial cluster of rubber and auto parts with high level and strong competitiveness in a relatively short period of time, and strive to build Guangrao to become domestic tire production. Large bases, large markets for rubber trading, and new highlands for technological innovation.

It is understood that in recent years, according to the idea of ​​“big projects—industry chains—industrial clusters—export bases”, Guangrao County has been trying its best to build an advantageous industrial cluster focusing on rubber tires. The rapid expansion of scale and the rapid upgrading of the industry have made it a county-wide industry. The core leading industry. National important rubber radial tire production base, national important rubber tire export base, national export tire quality and safety demonstration zone, National Torch Plan characteristic industrial base, provincial first small and medium-sized enterprise characteristic industrial cluster, rubber tire export base and auto parts Export bases, five high-tech companies, five well-known Chinese trademarks, and 25% of the country's radial tire production capacity account for 16.9% of the country's total exports. Behind the series of figures and honors, it highlights the post-financial crisis era. Guangrao rubber tire industry developed in turmoil and flourished.

In 2014, the production capacity of the Guangrao Meridian Tire was 150 million, accounting for about a quarter of the country's total; the output value was 109.7 billion yuan, and the industry realized exports of 3.324 billion US dollars. The Guangrao rubber tire industry is steadily moving toward a 100 billion yuan industrial cluster.

The facts show that behind all this is to hold the exhibition as a starting point, which will play a significant role in the rubber tire industry in Guangrao County. In response, Yu Xiaodong, deputy secretary-general of the China Council for the Promotion of International Trade, praised that the Guangrao International Rubber Tire Exhibition is one of the few national exhibitions held by the China Council for the Promotion of International Trade in the county-level cities of China. Such an exhibition can be successfully held. It must be It is inextricably linked with the development of local specialty industries.

If the holding of Guangrao International Rubber Tire Exhibition is only a stage to attract investment, business exchanges, and display images, then the vitality and value of this exhibition are limited. The power of the entire county is to promote the building of rubber tire industry clusters with an output value of more than 100 billion yuan and to form an industrial “agglomeration effect” to allow Guangrao to become an internationally recognized “tire capital”. And the role is huge and far-reaching.

"The benefits of the Guangrao International Rubber Tire Exhibition for our local businesses are obvious." Ranked 27th in the world's top 75 tires, and the head of Jinyu Group, the 9th tire company in China, told reporters that through the Guangrao International Tire Exhibition, the implementation of the company's internationalization strategy has been accelerated. It is also due to the realization of the international layout and Increasing the value-added of products has become the two magic weapons for the transformation and upgrading of tire companies. The 2014 annual report of Sai Yuen Jinyu just released shows that the company's operating income was 11.12 billion yuan, an increase of 3.106 billion yuan over the same period of last year, an increase of 38.72%. The company realized a net profit attributable to the parent company of 333 million yuan, an increase of 36.13 over the previous year. The main reason is that the company's semi-steel tires have a good revenue and profit. In 2015, it plans to produce 35 million tires.

Guangrao International Rubber Tire Exhibition not only created Guangrao's regional brands, industrial brands, corporate brands and product brands, but also improved the popularity, reputation, and influence of Guangrao County's rubber tire industry, and further promoted the production capacity of Guangrao County's rubber tire companies. With the expansion and new investment boom, Guangrao International Rubber Tire Exhibition has become a bright city card for Guangrao County.

In accordance with the principle of development of competitive industries, Guangrao County has focused on promoting the collection of advantageous industries, advantageous resources, and advantageous enterprises, and ensuring the accumulation of key industries, intermediate products, and downstream products, and promoting industrial clustering and industrial collaboration to bring into play. Functionality, increased integration efforts, initially established a sustainable development mechanism, and embarked on a road to conservation and intensive sustainable use of resources

In the future, Guangrao County will further improve the construction of related service systems for tire auto parts industry development, give full play to the role of a national-level export tire quality and safety demonstration zone, and accelerate the promotion of Guangrao International Expo Center, national tire and rubber quality inspection centers, tires and automobiles. The construction of accessories testing grounds, rubber tire logistics parks and other projects will continue to strengthen and optimize the tire auto parts industry and continue to promote industrial transformation and upgrading. It is believed that through 3-5 years of hard work, Guangrao County's tire production capacity will reach 1/3 of the national tire production capacity. By then, Guangrao County will become the world's largest radial tire production base, the world rubber tire exhibition center, procurement center and trading center, the world-renowned "tire capital."

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